Beiersdorf AG Joins Transora to Lead in Evolution of e-Marketplace Capabilities; Marketer of Leading Global Brands Joins 56 Industry Leaders In Development of Collaborative Tools and Services.Business Editors AMSTERDAM, The Netherlands--(BUSINESS WIRE)--April 25, 2001 Beiersdorf AG, one of the world's largest manufacturers and marketers of consumer products, has joined the global B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G. B2B - business to business e-Marketplace Transora as an investor. The companies made the announcement today at a ceremony marking the establishment of Transora's permanent European headquarters in Amsterdam, the Netherlands. Beiersdorf is the 56th consumer packaged goods Noun 1. packaged goods - groceries that are packaged for sale foodstuff, grocery - (usually plural) consumer goods sold by a grocer plural, plural form - the form of a word that is used to denote more than one (CPG CPG central pattern generators. ) manufacturer to join Transora as an investor since the company's inception last June. "We are pleased to welcome Beiersdorf to the Transora family, and we look forward to their involvement in the continuous evolution of our collaborative services - ranging from e-Procurement and Supply Chain Optimization Supply Chain Optimization is the application of processes and tools to ensure the optimal operation of a manufacturing and distribution supply chain. This includes the optimal placement of inventory within the supply chain, minimizing operating costs (including manufacturing costs, capabilities to Retail Services," said Judy Sprieser, Transora's CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "Beiersdorf's German base and global entrepreneurial activity is clearly complementary to our existing base of investors and customers. Their involvement in Transora will further strengthen our European presence." Based in Hamburg, Germany, Beiersdorf employs more than 16,000 people worldwide. The companies leading brands include Nivea personal care products; Hansaplast adhesive bandages adhesive bandage n. A dressing of absorbent gauze affixed to plastic or fabric coated with a pressure-sensitive adhesive. ; 8x4 deodorants; and tesa adhesive tapes. Its products are marketed throughout Europe as well as in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , South America South America, fourth largest continent (1991 est. pop. 299,150,000), c.6,880,000 sq mi (17,819,000 sq km), the southern of the two continents of the Western Hemisphere. and the Asia/Pacific region. "e-Business opportunities are rapidly accelerating for our industry, and this dynamic pace of change requires that we align with a proven leader," said Klaus-Peter Nebel, a Beiersdorf company spokesman. "We are excited to work with Transora to develop the e-Business capabilities that will define the future of the consumer products industry." About Beiersdorf Established in Hamburg, Germany, in 1882, Beiersdorf AG today employs more than 16,000 people. Beiersdorf produces and sells branded products that offer reliable quality and outstanding benefits in Cosmetics and Personal Care, Wound Care, and Adhesive Tapes. The company markets its products in more than 100 countries around the world. For more information, visit the company's web site at www.Beiersdorf.com. About Transora Transora is the world's largest open, standards-based B2B eMarketplace for the global consumer products industry. Established with the support of more than 50 major consumer packaged goods companies, Transora allows all industry participants - suppliers, manufacturers, distributors and retailers - to optimize value chain operations and improve total business productivity via the Internet. Visit Transora at www.transora.com. |
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