Behavioral Targeting Ad Spending Estimated to Reach Nearly 25% of US Display Ad Spending by 2012.DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/b659df/behavioral_targeti) has announced the addition of eMarketer's new report "Behavioral Targeting: Marketing Trends" to their offering. Held back by incomplete technology development, brand marketers' preference to have ads appear with relevant content and concerns over violating consumer privacy, eMarketer estimates that US spending for behaviorally targeted online advertising will reach only $775 million in 2008. The Behavioral Targeting report analyzes the trends that are driving, and delaying, development of this promising new online channel. Things may not be going smoothly, but they are about to change. eMarketer projects that behaviorally targeted ad spending will reach $4.4 billion by the end of 2012. Mainstream adoption of online video advertising will be the key factor driving behaviorally targeted ad spending to nearly 25% of all US display ad spending that year. Key questions the "Behavioral Targeting" report answers: * What forces are contributing to the growth of behaviorally targeted advertising? * Why are some advertisers still ignoring the effectiveness of behavioral targeting? * Why is ad targeting driving Yahoo!'s many suitors? * What data-gathering methods affect behavioral targeting usage? * How will ad networks contribute to the success of behavioral targeting? * And many others Sources: * Accenture * American Association of Advertising Agencies The American Association of Advertising Agencies (AAAA) is an American advertising trade association. Founded in 1917, their website states that AAAA membership "produces approximately 80 percent of the total advertising volume placed by agencies nationwide. * Anderson Analytics Association of National Advertisers The Association of National Advertisers is a representative body for the marketing community in the United States of America. ANA’s membership includes 400 companies with 9,000 brands that collectively spend over one hundred billion dollars in marketing communications and (ANA) * Booz Allen Hamilton Booz Allen Hamilton, Inc., referred to as Booz Allen is one of the oldest strategy consulting firms in the world.[1] The firm formerly had two consulting divisions: WCB (Worldwide Commercial Business, also known as “The Commercial Side”) and WTB * CMO CMO See: Collateralized mortgage obligation CMO See collateralized mortgage obligation (CMO). Council * Collective Media Compete, Inc. * comScore Networks Inc. * Direct Marketing Association (DMA (1) (Digital Media Adapter) See digital media hub. (2) (Document Management Alliance) A specification that provides a common interface for accessing and searching document databases. ) * eMarketer * Forrester Research Guideline IntelliSurvey, Inc. * Interactive Advertising Bureau (IAB (1) See Internet Architecture Board. (2) (Interactive Advertising Bureau, New York, www.iab.net) An industry association founded in 1996 to set standards and guidelines for interactive advertising and marketing. ) * JPMorgan * MarketingProfs.com * MarketingSherpa * NextLevel Strategic Marketing Group * Penton Research * PROMO Magazine * Radar Research * Search Engine Marketing Professional Organization  This article or section is written like an .Please help [ rewrite this article] from a neutral point of view. Mark blatant advertising for , using . (SEMPO SEMPO Search Engine Marketing Professional Organization ) * Web Analytics Demystified Key Topics Covered: * -US Behaviorally Targeted Online Advertising Spending, 2006-2012 (millions) * -The eMarketer View * -Key eMarketer Numbers: Behaviorally Targeted Online Ad Spending * -Behavioral Targeting Ad Spending * -Marketing Techniques Author: * -eMarketer, Inc. For more information visit http://www.researchandmarkets.com/research/b659df/behavioral_targeti |
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