Behavior Design Relaunches and Revitalizes Unilever's Countrycrock.com.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Behavior Design, a leading independent interactive agency, today announced the completion of Phase One of the redesign of Unilever's Country Crock crock - [American scatologism "crock of shit"] 1. An awkward feature or programming technique that ought to be made cleaner. For example, using small integers to represent error codes without the program interpreting them to the user (as in, for example, Unix "make(1)", which (R) web site at www.countrycrock.com. Phase One of the redesign focused on creating a site to strengthen the online component of the brand and to support Country Crock's new "Slow Down" campaign, helping families pledge to make time to dine together more regularly. The redesigned web presence is a one-stop online destination for the Country Crock family of products, including recipes and tips, lifestyle information, and special offers to help build stronger consumer relationships and increase brand loyalty. The new warm and inviting site design is a true standout among consumer product marketing web sites. It combines two formerly-separate Country Crock product line web sites, Spreads and Side Dishes, into one new holistic site to better leverage the Country Crock brand and to more closely align online marketing with Unilever's broader marketing goals. The creative and strategic solution, according to Mimi Young, Partner at Behavior, was not only to centralize all Country Crock product lines, but to breathe new life into the web site with original content and special promotions to help create a more compelling user experience. "Countrycrock.com now has a highly usable, friendly, and rock-solid user interface with the architecture to accommodate new content and site features," said Young. "In listening to Unilever's goals and challenges, we felt rebuilding the entire site from the ground up, including site architecture, look and feel, and custom content, was the most effective way of supporting Unilever's Country Crock brand and its Slow Down campaign." "We are very pleased with Behavior's efforts to better leverage the Internet as a marketing vehicle for Country Crock(R) and to give a new look to our web site that is more reflective of the brand's personality," Stephen McDermott, Sr. Associate Brand Manager, Country Crock & Imperial, Unilever North America. Behavior Design and Unilever are currently developing Phase Two of the Countrycrock.com redesign, with a focus on further enhancing lifestyle content resources and rich interactive experiences that embrace Country Crock brand values. About Behavior Design Behavior creates compelling user experiences to help our clients strengthen online brands, improve web site usability, increase online revenues, and decrease operating costs. Since 2001, Behavior has directed successful web development initiatives for the nation's top brands and companies, including JPMorgan Chase (NYSE NYSE See: New York Stock Exchange :JPM JPM J. P. Morgan Chase & Co. (stock symbol) JPM Juan Pablo Montoya (formula 1 driver) JPM Jabatan Perdana Menteri (Malaysia) JPM Journal of Property Management ), IAC/InterActiveCorp (Nasdaq:IACI IACI Idaho Association of Commerce & Industry IACI International Association for Craniofacial Identification IACI Iran Aircraft Industries ), HBO Hyperbaric oxygen therapy (HBO) A form of oxygen therapy in which the patient breathes oxygen in a pressurized chamber. Mentioned in: Ozone Therapy , Unilever (NYSE:UL) (NYSE:UN), XM Satellite Radio (Nasdaq:XMSR XMSR XM Satellite Radio (formerly AMRC) ), The Museum of Modern Art, Smithsonian Institution and The Onion. For more information, contact Terry Dagrosa, EVP EVP Executive Vice President EVP EGR (Exhaust Gas Recirculation) Valve Position Sensor EVP Electronic Voice Phenomenon EVP Europäische Volkspartei (Germany) EVP Employee Value Proposition Business Development at 212-532-4002, extension 208 or terry.dagrosa@behaviordesign.com. Behavior is located in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . http://www.behaviordesign.com |
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