Beerhugs Introduces New Technology That Enhances Glassware.

FOUNTAIN HILLS, Ariz. -- A new manufacturing process make Beerhugs(R) look as good as they work while enhancing the aesthetic appeal of glassware.

Beerhugs are glass mugs with specially designed, form-fitted, insulated foam handles.

Stored in the freezer, the mugs are perfect for people who like to drink beer from a frosty glass but hate holding the cold, wet handle. The permanently adhered grip always stays warm and dry.

Beerhugs partnered up with UFP Technologies Inc., whose expertise in custom foam molding and state-of-the-art facility helped advance the product to the next level.

With the new manufacturing process, the handle is available in a variety of colors, has a more refined finished look and offers large-scale volume production. Previously, the handles were finished by hand which caused some imperfections.

"In the highly competitive beer market, our product is poised to help brewers, distributors and bar owners capture consumer interest," said Geoff Mott, president. "We've already had several companies express interest in working with us to promote their name."

Beerhugs utilizes hiqh-quality Libbey glass mugs and currently offers 12.5- and 16-ounce mugs. However, the cold-resistant material can be applied to any size or style glass mug.

Logo printing is available, making the mugs ideal as corporate gifts or promotional products.

"When business owners see their logo matched with a color handle, it brings the whole product to life," said Mott, adding that Beerhugs are made in the United States.

Beauty isn't the only benefit. Straight from the freezer, the insulated grip is nearly five times warmer than a plain glass handle. Best of all, the material used is safe for both residential and commercial dishwashers.

Mott compares his product to corn-on-the-cob holders.

You can eat corn without the holders, but using them makes the whole experience so much better.

"There is no doubt once you try Beerhugs, you'll never want to use a glass mug without our handle again," he said.

About UFP Technologies Inc.

UFP Technologies Inc. (NASDAQ: UFPT) is a converter and fabricator of foams, plastics and natural fiber materials. The company serves the medical, consumer, automotive, industrial, electronics and military markets from its 10 North American manufacturing facilities. UFP specializes in custom solutions using foam fabrication, foam molding, laminating, plastic thermoforming and molded fiber/pulp.

For more information on UFP Technologies Inc.'s complete line of products and capabilities, contact Sue Midura, UFP Technologies, 172 East Main Street, Georgetown, MA, 01833, 800-372-3172, visit www.ufptech.com or e-mail [e-mail].

About Beerhugs(R)

Beerhugs(R), a developer of unique mass consumption products, was founded in 2003 and specializes in beverage accessories for the home, restaurant supply, custom licensing, consumer retail stores, Internet sales and advertising specialty industries.

For more information, visit www.beerhugs.com.