Beer-of-the-month club brewing success.MIAMI--(BUSINESS WIRE)--Jan. 16, 1996--What the Book of the Month Club did for quality reading delivered to your front door, a new Florida Florida, state, United States Florida (flôr`ĭdə, flŏr`–), state in the extreme SE United States. A long, low peninsula between the Atlantic Ocean (E) and the Gulf of Mexico (W), Florida is bordered by Georgia and enterprise is doing for hand-crafted, designer specialty beers in the nation's growing microbrewing industry. Beers To You!, open since November 1995 as Florida's only beer-of-the-month club, shipped to some 3,000 Florida subscribers in December, two different six-packs of exotic super suds chosen from about 250 microbreweries in the U.S. Beers To You! is the idea of 28-year-old entrepreneur entrepreneur (än'trəprənûr`) [Fr.,=one who undertakes], person who assumes the organization, management, and risks of a business enterprise. Robert Mittleman, president, who moved to Florida from Chicago a few years ago. He was disappointed that here he could not sip specialty suds regularly at brew pubs and thus was born the concept of a beer club serving only Floridians. "There are some great microbrews out there, but you can't run around the country to get them," Mittleman said. "Our four associates have the ability to select what we think are the best hand-crafted beers not available in Florida." Mittleman explained: "Timing of the club's launch in the gift-giving Holiday season was important and we expect to ride the wave for Super Bowl Week, Valentine's Day Valentine's Day: see Saint Valentine's Day. Valentine's Day Lovers' holiday celebrated on February 14, the feast day of St. Valentine, one of two 3rd-century Roman martyrs of the same name. St. and other festive fes·tive adj. 1. Of, relating to, or appropriate for a feast or festival. 2. Merry; joyous: a festive party. occasions. We have hit the corporate market looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. something original and exotic for gift-giving." Quality and unique tastes limit annual production of microbrews to some 456,000 barrels a year. That comprises 2% of all beer sold, but represents a 50% increase last year while total domestic beer sales dropped slightly. Club members pay $15.95 for two six-packs and a newsletter each month. Shipping and handling amounts to around $9 with two-to-four day guaranteed delivery. For Beers To You! subscriber information, call 800/619-2337 or 305/945-2337. -0- Note to Editors: We can supply photo of Robert Mittleman at Beers To You! headquarters in North Miami North Miami, city (1990 pop. 49,998), Dade co., SE Fla., a growing suburb of Miami, on Biscayne Bay; inc. 1926. It is mainly residential, but has considerable retail development. Manufactures include boats, wooden furniture, and aluminum products. , Fla., or arrange for your shoot and an interview there. Plus, the current month's two six-pack choices for review. CONTACT: Robert Holtzman & Associates Inc., Coral Gables Coral Gables, city (1990 pop. 40,091), Miami-Dade co., SE Fla., SW of Miami; inc. 1925. Founded at the height of the Florida land boom, Coral Gables is a noted planned city, with tree-lined boulevards and Mediterranean-style buildings. , Fla. Nicole Friedland, 305/667-3570 305/667-2089 (fax) |
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