Beer is the Most Popular Drink in Germany, Spain and UK, Wine Leads in France and Italy.

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c32333) has announced the addition of Drinking Habits - A Pan-European Overview to their offering.

This report provides valuable information on the drinking habits of consumers in France, Germany, Italy, Spain and the UK.

Using the latest consumer research, market size data and trend analysis, this report offers you vital new insight to focus each step of your product marketing towards real demand. Use this report to create sales strategies that succeed by:

--Tracking alcohol consumption trends and alcohol penetration levels

-- Reviewing attitudes towards drinking

-- Tracking developing market trends

--Assessing market sizes and segmentation

--Evaluating sales opportunities

--Monitoring leading players activity

--Pinpointing market potential and spot opportunities for growth.

Intriguing findings include...

In France:

--Only 28% of respondents think that well-known brands are better than private label brands.

--61% of consumers say that once they find a brand they like they tend to stick to it.

In Italy:

--Between 1999 and 2004, the consumption of alcoholic drinks declined by 2.5%, whereas, consumption of bottled water rose by 36% between 1999 and 2003. Consumption of fruit juices rose by more than 60%.

Key topics covered include:

- - France

--Falling volumes, but growth by value

--Wine continues to take the lion's share

--More than 60% of volume sales go through the off-trade

--Multinational dominance

--55+ men are key consumers

--New product launches target younger drinkers

--Volumes set to continue to fall, but brighter in value terms

--Germany

--Steady overall decline continues

--Consumption of beer is hit the worst...

--...but some growth areas still exist

--Fragmented shares

--New products reflect changing consumer preferences

--Seven in ten Germans drink alcohol

--More problems ahead for beer

--wine and spirits will do slightly better

--Italy

--Stagnant volume sales, but growth by value

--Venturing outside wine

--Imported speciality beers register strong growth

--Wine continues to dominate, but consumption is falling back

--Increasing on-trade consumption sparks sales of spirits and liqueurs 

--The off-trade generates the bulk of sales, but the on-trade is growing

--Only wine sales are fragmented 

--New product development in key position

--No reversal likely for declining volumes, but value sales will continue to grow

--Spain

--Moderate growth

--No-alcohol beer is popular in Spain

--Gloomy times for wine

--Static spirits and liqueurs

--The Spaniards prefer to drink in the on-trade

--Large international companies lead sales

--Towards premiumisation

--Modest alcohol consumption in Western European terms 

--Serious questions to address

--UK

--Changing drinking patterns

--Stagnant volume sales, but growth by value

--Lager dominates the beer market

--Healthy growth for wine...

--...but is outperformed by spirits and liqueurs

--Off-trade sales are gaining ground

--A high number of mergers and acquisitions

--The British enjoy a drink or two

--Active new product development

--Further growth expected

--Market Drivers

--Market Size and Trends

--Market Segmentation

For more information visit http://www.researchandmarkets.com/reports/c32333