Beer crusade. (Panorama).Heineken has set out to infiltrate infiltrate /in·fil·trate/ (in-fil´trat) 1. to penetrate the interstices of a tissue or substance. 2. the material or solution so deposited. in·fil·trate v. 1. major Latin American beer markets and has seized hefty heft·y adj. heft·i·er, heft·i·est 1. Of considerable weight; heavy. 2. Rugged and powerful. See Synonyms at heavy. 3. shares throughout the region, especially in Central America Central America, narrow, southernmost region (c.202,200 sq mi/523,698 sq km) of North America, linked to South America at Colombia. It separates the Caribbean from the Pacific. . The Dutch brewer paid US$230 million for a 25% stake in Costa Rica's leading brewery A brewery can be a building or place that produces beer, or a business (brewing company) whose trade is the production and sale of beer. Breweries can take up multiple city blocks, or be a collection of equipment in a homebrewer's kitchen. Florida Bebidas and 25% in Nicaraguan distributor Corporacion Cervecera Centroamericana. Together with Panamco, a multinational Coke bottler, and Costa Rican Florida Ice and Farm Company--of which Heineken owns 25%--the beer giant formed CA Beverages, acquiring in the deal a controlling share of Cervecerias Baru-Panama for approximately $56 million. Heineken also broke into the Brazilian market by purchasing 20% of the third-largest brewer Cervejarias Kaiser. |
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