Printer Friendly

Beer Institute helps fight tax hike.

Beer Institute helps fight tax hike

Peter Coors, president, Coors Brewing Co., and new chairman of the Beer Institute, announced that the brewing industry has begun a comprehensive advertising and grassroots campaign to fight a potential increase in beer excise taxes.

A major component of the campaign is a full-page newspaper advertisement which appeared last week in 65 hometown papers of Congressional participants in the budget summit negotiations. The ad urged policy makers to give middle-income Americans a fair break. It shows a woman's hand wearing a diamond bracelet and holding a can of beer.

"Riddle: What's the difference between a diamond bracelet and a can of beer?" asks the ad's headline.

The answer: "You pay more excise tax on the beer."

The copy goes on to explain that Congress repealed excise taxes on luxury items like jewelry, furs and perfumes more than 20 years ago. Beer, however, continues to be taxed at three times the rate of most other consumer products, and the amount of taxes on a can of beer exceeds the combined costs of its ingredients and labor to brew the beer. The ad also encourages consumers to call a toll-free number (1-800-33-TAXES) to send an anti-tax message to member of Congress.

"The members of the brewing industry are concerned about the budget deficit, but no solution should place an unfair burden on working Americans," Coors explained. "There always seems to be a temptation to look to taxes which can be hidden in the price of consumer goods as an easy way out of a revenue crunch, but we're urging Congress to remember who ultimately pays these tax bills and not to sacrifice fairness to political expediency."

Coors noted that excise taxes on beer eat up three times as much of the income of a worker earning $10,000 to $20,000 per year as they take from someone earning more than $50,000 per year. "Adding $4 to $5 to the price of a case of beer is unfair to many of our customers," Coors said.
COPYRIGHT 1990 Business Journals, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1990 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:beer excise taxes
Publication:Modern Brewery Age
Date:Jul 23, 1990
Words:340
Previous Article:Phoenix ships 1990's Thomas Hardy's ale.
Next Article:Russian beer will arrive in America.
Topics:


Related Articles
WI's Kasten blasts beer hike tax plan.
Institute for Brewing Studies backs tax fight.
Beer Institute encourages membership to contact elected representatives.
Beer Institute supports tax roll-back bills.
Australian government faces beer tax flap.
Excise tax roll-back effort continues in D.C.
Many states looking to beer taxes for revenue.
Beer tax rollback introduced in Senate.
Excise tax battle continues for beer industry.
NAS study receives hearing in Congress.

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters