Beer Enthusiasts Select Honey Porter as the Newest Addition to Samuel Adams Family of Beers.

The Beer Lover's Choice Winning Brew Will Be Available Nationwide in January 2007

BOSTON -- The votes are in and craft beer lovers across the country have chosen Samuel Adams([R]) Honey Porter as the winner of the 2006 Beer Lover's Choice contest. Beginning in January 2007, the winning brew will join the variety of full-flavored styles of Samuel Adams beers available nationwide.

The brewers at Samuel Adams unveiled two distinct styles of full-flavored craft beer and encouraged beer lovers to vote for their favorite. Samuel Adams Honey Porter and Samuel Adams([R]) Smoked Lager were tasted and voted on by more than 14,000 beer enthusiasts at nearly 800 tasting events across the country during August and September. Both beers received rave reviews, but in the end it was the roasted malt character and smooth finish of the Honey Porter that proved the favorite, with 8,206 votes. The smoky aroma and sweet caramel notes of the Smoked Lager received an impressive 5,984 votes.

"We are thrilled that so many beer enthusiasts came out and voted for their favorite new style. Honey Porter and Smoked Lager have distinct flavor profiles and were chosen by the Samuel Adams brewers to excite and educate beer lovers about the broad spectrum of craft beers available," said Jim Koch, founder and brewer of Samuel Adams beers. "Beer enthusiasts continue to demand full-flavored, handcrafted beer, and our brewers are proud to add Honey Porter to the variety of Samuel Adams beers that stand up to their discerning palates."

Samuel Adams Honey Porter is a full-flavored, full-bodied English porter with a substantial roasted malt character, offering a smooth, rounded finish. This beer is brewed with traditional English Ale hops and is dry-hopped with English Goldings, known for their spicy aroma and distinctive, earthy flavor. The Honey Porter is brewed with Scottish heather honey which balances the spiciness of the hops. This brew is the perfect complement to glazed ham, spicy chili, and roasted vegetables, such as beets and carrots, which bring out the herbal notes found in the hops and the sweetness of the honey. Samuel Adams Honey Porter also pairs well with rich desserts such as baklava and molasses cookies.

With the release of Honey Porter in January, Samuel Adams brings back an old favorite. In fact, this brew has already achieved acclaim from industry experts, with awards including a gold medal at the 2003 Australian International Beer Awards and a gold medal at the Monde Selection in 2002. It has now been honored with possibly the most prestigious award, one given by craft beer enthusiasts, the 2006 Beer Lover's Choice[TM] winner.

Samuel Adams[R] Honey Porter will be part of the Samuel Adams[R] Brewmaster's Collection, available nationwide year-round, with a suggested retail price of $12.99-$13.99. The other five full-flavored craft beers in the collection are:

Samuel Adams Boston Lager([R]) has led a beer renaissance in America by reviving a passion for full-bodied brews that are robust and rich with character. This lager is a beautiful, deep amber color, brewed with only the best ingredients, including hand-selected Hallertau Mittelfrueh Noble hops from Bavaria.

Samuel Adams([R]) Boston Ale is specially brewed, fermented and aged in the traditional stock ale tradition imparting bright citrus aromas and a full-bodied, robust taste to the brew. Classic English ale hops, East Kent Goldings and Fuggles, are hand-selected and added to the brew, giving it an earthy, herbal character. Its red amber color has a slight glow from the two-row Harrington and crystal malts, which are added in generous quantities. This beer is smoother than most ales and richer than most lagers with a round, robust taste.

Samuel Adams([R]) Scotch Ale is a brew for adventurous beer drinkers. It is brewed with three special malts, including rare peat-smoked malt kilned in Scotland and used in Scotch whiskies. This unique malt gives Scotch Ale a subtle, smoky flavor and a deep, amber hue. It has an earthy, smoky flavor, giving the beer an enticing aroma and distinct taste.

Samuel Adams([R]) Black Lager is a Schwarz bier, a traditional beer style from Eastern Germany. The two-row Munich, Harrington, and deep roasted Carafa malts create the layers of roasted, malty flavors in this beer. By removing the bitter husks for the Carafa malt, the brew has a full-roast character, but with a smoother finish. Hand-selected Noble hops from the Spalt region of Bavaria give this brew its crisp finish. Although the deep, ruby color of the Black Lager is similar to traditional porters and stouts, the longer, cooler lager fermentation makes this beer surprisingly smooth.

Samuel Adams([R]) Brown Ale, the 2005 winner of the Beer Lover's Choice[TM] contest, is a traditional beer descended from the first beers ever brewed commercially. Crafted with an interesting blend of two-row malt, including Harrington, Metcalfe, Caramel, Munich, roasted Carafa, and Maris Otter, long a brewer's favorite for its rich flavor. As a result of this malt blend, the malt flavor is complex and full-bodied, with notes of biscuit, toast, and caramel. The Brown Ale shines with a deep mahogany luster. Bavarian Noble Spalt Spalter hops and citrusy English Goldings are included in this satisfying ale.

A six-pack of the Brewmaster's Collection featuring Honey Porter, Black Lager and Brown Ale is available for the suggested retail price of $6.99 - 7.99. Samuel Adams([R]) Honey Porter will also be offered in six-packs in January for the suggested retail price of $6.99-$7.99.

THE BOSTON BEER COMPANY BACKGROUND:

The Boston Beer Company is America's leading brewer of handcrafted, full-flavored beer. Founder and brewer Jim Koch brews Samuel Adams([R]) beers using the time-honored, traditional four-vessel brewing process and the world's finest, all-natural ingredients. With over 18 distinctive, award-winning styles of beer, Samuel Adams offers discerning beer drinkers a variety of brews. The brewery has won more awards in international beer-tasting competitions in the last five years than any other brewery in the world. Samuel Adams, is an independent brewery and has half a percent of the domestic beer market. Forbes magazine named The Boston Beer Company to its annual list of America's 200 Best Small Companies in 2006. The company's flagship brand, Samuel Adams Boston Lager([R]), is brewed using the same recipe and processes that Jim Koch's great-great grandfather used in the mid-1800s. The result is a beer renowned by drinkers for its full flavor, balance, complexity, and consistent quality. For more information, visit www.samueladams.com.