Beeline Shopper's Home Scanning System Helps Bashas' Groceries Increase Online Sales by Over 11 Percent.Business Editors BLUE BELL, Pa.--(BUSINESS WIRE)--Oct. 22, 2001 Beeline bee·line n. A direct, straight course. intr.v. bee·lined, bee·lin·ing, bee·lines To move swiftly in a direct, straight course. Shopper announced today that a market trial of its home scanning system with customers of Bashas' Bashas' is a family-owned grocery store chain located in Arizona with two locations outside the state; one in Needles, California and Crownpoint, New Mexico. Bashas' History "Groceries gro·cer·y n. pl. gro·cer·ies 1. A store selling foodstuffs and various household supplies. 2. groceries Commodities sold by a grocer. On The Go" online program has resulted in significant sales increases and strong participation levels. Sales from participating Bashas' customers increased by 11.5 percent since testing began in April, 2001. This figure far exceeds average sales increases for typical industry promotions. The market trial involved 135 households in Phoenix, Ariz. Participating households received a small, wireless, in-home in-home adj. Operating in or provided at the home of the customer or patient: in-home shopping; an in-home nursing program. laser scanner (1) See also antivirus program. (2) An optical device that reads a printed page or transparency and converts it into a graphics image for the computer. The scanner does not recognize or differentiate in any manner the content of the material it is scanning. , easy-to-load software, and a QuickScan book containing 1200 barcodes for common grocery items. With Beeline Shopper's system, powered by AirClic technology, consumers scan bar codes on product packages or from the QuickScan book and then attach the scanner to their home computer through a cable. Scanned items are then seamlessly added to the online shopping cart, saving valuable time. "We felt that if we gave consumers an easier way to fill their online shopping cart, they would take advantage of it," said Mike Gardner, project manager of Bashas' Groceries On The Go. "We are always aiming to increase basket size and have been looking at all available tools to do that. Beeline Shopper has provided an effective, efficient means to that end." Using the Beeline Shopper system, customers' shopping lists can be used either to instantly fill an online shopping cart, as with Bashas' program, or can be printed for use in the store. Beeline Shopper's system enables users to generate shopping lists that are organized by aisle sequence, making trips to the store more efficient. Additionally, the system provides dietary recommendations based on nutritional preferences determined by the shopper, as well as promotional offers, including recommendations for grocers' private labels. "The results of this market trial show that when you put a scanner in the home with our QuickScan booklet of 1200 common products, impulse buying impulse buying n → compra impulsiva moves to the kitchen and the shopping cart increases," said Leib Lurie, general manager of Beeline Shopper. "We found that 75 percent of the participants used the service three times or more since the trial began. These results are impressive since there were no ongoing promotions encouraging consumers to use the service." Bashas' customers continue to use the Beeline system, and the company is exploring options to expand the service. Said Gardner, "The consumers that tried Beeline Shopper liked it. There is definitely a segment in the marketplace that finds this system very appealing." About Beeline Shopper The Beeline Shopper home scanning and nutrition program provides a simple bar code scanner A device specialized for reading bar codes and converting them into either the ASCII or EBCDIC digital character code. Pen scanners, also known as wand scanners, were the first type of bar code scanner developed in the 1970s. families use to instantly create a personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. shopping list before going to the grocery store. The list offers healthier food suggestions matching each family's nutritional profile, offers special savings, and organizes the list so it is easy to use in the store. Web Grocers using Beeline scanners, automatic client software, substitution Substitution Arsinoë put her own son in place of Orestes; her son was killed and Orestes was saved. [Gk. Myth.: Zimmerman, 32] Barabbas robber freed in Christ’s stead. [N.T.: Matthew 27:15–18; Swed. Lit. engine and nutritional recommendations generate bigger baskets and more frequent orders. Supermarket News selected Beeline Shopper as a top 8 Innovative Technology Top Performer for the year 2000. Beeline Shopper is a business unit of AirClic, Inc. For more information visit www.beelineshopper.com About AirClic Inc. Founded in 1999, AirClic Inc. (www.airclic.com) operates an open platform that provides the technology and infrastructure to transform lifestyle devices, such as phones, PDAs and other mobile devices into powerful information gateways. AirClic enables users to enter numeric numeric see numerical. numeric cluster see ten-key pad. codes or scan bar codes to access relevant online information and applications. AirClic is compatible with existing bar codes, such as UPC/EAN/JAN/128/39 codes, as well as Scanlets(TM), AirClic's small proprietary bar codes. AirClic provides application developers, corporations and individuals with tool kits and access to Scanlets, allowing them to develop a wide variety of consumer, business and proprietary applications globally. AirClic is headquartered in Blue Bell, PA and also maintains offices in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , Herndon, VA and Stockholm, Sweden. |
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