Beechwood Hotel Joins the Elite as a Member of Luxe Worldwide Hotels.Business Editors WORCESTER, Mass.--(BUSINESS WIRE)--July 11, 2000 Luxe luxe n. 1. The condition of being elegantly sumptuous. 2. Something luxurious; a luxury. [French, luxury, from Latin luxus. Worldwide Hotels has recently included the Beechwood Hotel, in Worcester, Mass., in its exclusive membership of premier boutique hotels Boutique hotel is a term originating in North America to describe intimate, usually luxurious or quirky hotel environments. Boutique hotels differentiate themselves from larger chain/branded hotels and motels by providing personalized level accommodation and services / facilities. , inns and resorts. One of the most respected hotel representation firms in the world, Luxe Worldwide is based in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. and represents 200 world-class hotel properties throughout Europe, Asia, Australia, and North and South America South America, fourth largest continent (1991 est. pop. 299,150,000), c.6,880,000 sq mi (17,819,000 sq km), the southern of the two continents of the Western Hemisphere. . As a Luxe Worldwide member, the Beechwood will be provided with global marketing, a page on the Luxe Web site and connection to the GDS GDS Global Distribution System GDS Google Desktop Search (Google) GDS Goodie Domain Service (Vienna University of Technology, Austria) GDS Guards global computer and reservations network. Luxe will also generate and process hotel reservations for the Beechwood and promote the hotel to major travel companies around the world. Currently, the Beechwood Hotel is the only Luxe Worldwide member in Massachusetts, and one of only two in the New England New England, name applied to the region comprising six states of the NE United States—Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, and Connecticut. The region is thought to have been so named by Capt. area. Each Luxe hotel and resort member carries the Luxe signature guarantee of superior service and exquisite comfort. "The Beechwood is a quality hotel with a fine reputation and a leader among its peer group," said Efrem Harkham, president and chief executive officer for Luxe Hotels. "We now have a hotel in the central Massachusetts marketplace for the discerning business and leisure traveler and we are proud to have them as part of Luxe Worldwide Hotels." Mark Waxler, general manager for the Beechwood Hotel, commented, "My staff and I are thrilled to be a Luxe member and look forward to hosting guests from around the world." To make reservations for a stay at the Beechwood Hotel, call 800/HOTEL-411 or visit the Luxe Worldwide Hotels Web site at: www.luxehotels.com. |
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