Becton Dickinson's Virtual Community Supports Diabetes Education.FRANKLIN LAKES, NJ--(BW HealthWire)--Dec. 10, 1998--Becton Dickinson and Company (NYSE NYSE See: New York Stock Exchange :BDX BDX Bordeaux (France) BDX Becton-Dickinson and Company (stock symbol) BDX Business Document Exchange BDX Burst Detector X BDX Beacon Data Extractor ), named this year by PC Week as one of the most innovative corporate users of Web technology, launched the redesign of the BD Diabetes Village. (http://www.bd.com/diabetes) This dynamic Web site, praised by the American Diabetes Association The American Diabetes Association, or the ADA, is an American health organization providing diabetes research, information and advocacy. Founded in 1940, the American Diabetes Association conducts programs in all 50 states and the District of Columbia, reaching hundreds of and honored with a 1998 Outstanding Web site WebAward (produced by the Web Marketing Association, Inc.), invites visitors on a virtual tour of an animated community to learn about diabetes and the management of this disease. "Diabetes care involves not only the patient, but also friends, families, and health care professionals. BD Diabetes Village identifies the information needed by each of these groups, says Lynda Scionti, Marketing Communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales Manager at Becton Dickinson's Consumer Health Care Business. "This latest redesign supports Becton Dickinson's commitment to educate consumers and the public about diabetes management." Becton Dickinson and Company, headquartered in Franklin Lakes, NJ, is a leading manufacturer of medical supplies and devices and diagnostic systems with sales over 3 billion and more than 18,000 employees worldwide. Visit Becton Dickinson and Company at http://www.bd.com. New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Digital Design (NYD NYD New Year's Day NYD New York Dolls (band) NYD Not Yet Diagnosed NYD Not Yet Due NYD Now You Die NYD Name Your Deal (shopping search engine Jellyfish.com) 2), a strategic communications agency serving corporate clients in the Northeastern United States, has served the varied communications needs of Becton Dickinson and Company for more than 10 years. NYD2 designed and produced the BD Diabetes Village. Visit NYD2 at http://www.nyd2.com. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion