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Become.com Short-listed as a Finalist for the ''Red Herring 100 North America'' Awards; The Most-Promising Technology Ventures Will Be Honored at the Red Herring Spring 2006 CEO Summit.


MOUNTAIN VIEW, Calif. -- Red Herring Red Herring

A preliminary registration statement that must be filed with the SEC describing a new issue of stock (IPO) and the prospects of the issuing company.

Notes:
 announced that Become.com, the only vertical search engine A Web-based search engine that indexes content specialized by location (local venues and activities), by topic, typically for consumers, or by industry, geared to businesses (B2B).  combining comparison shopping with Web-wide product research, has been short-listed as one of the top 200 contenders for its annual "Red Herring 100 North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. " list. Well over 1,000 privately held technology companies submitted to this year's edition of the prestigious award, giving evidence to the invigorated in·vig·or·ate  
tr.v. in·vig·or·at·ed, in·vig·or·at·ing, in·vig·or·ates
To impart vigor, strength, or vitality to; animate: "A few whiffs of the raw, strong scent of phlox invigorated her" 
 innovative and entrepreneurial strength of the technology ecosystem.

"We can see the resurgence of the tech sector reflected in the quantity and variety of excellent companies that we had to choose from in putting our list together," said Joel Dreyfuss, Editor-in-Chief of Red Herring. "It was difficult to choose the 200 finalists and we are very happy with the stellar quality of the companies on this short-list short-list  
tr.v. short-list·ed, short-list·ing, short-lists
To include (a candidate for a job, for example) on a shortlist.
."

"We are gratified grat·i·fy  
tr.v. grat·i·fied, grat·i·fy·ing, grat·i·fies
1. To please or satisfy: His achievement gratified his father. See Synonyms at please.

2.
 that Become.com's fast growing relevant search and comparison shopping site has been recognized as one of the Red Herring 100 companies," said Become CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Michael Yang Michael Yang (Korean: 양민정, Hanja: 梁民正, born August 31 1961) is a Korean-American Entrepreneur in Silicon Valley, California. . "Our unique AIR(TM) search technology and our breadth of merchants are helping millions of consumers find exactly the product they want at competitive prices."

The "Red Herring 100 North America" award is an important part of Red Herring's tradition of recognizing new and innovative technology firms and their entrepreneurial founders. Become.com and the other nominees were rigidly evaluated on both quantitative and qualitative criteria such as financial performance, technology innovation, quality of management, execution of strategy, and integration into their ecosystem. This unique assessment of potential complemented by a review of the actual track record and standing of a company allows Red Herring to see past the "buzz" and make the list an invaluable instrument for discovering and advocating the greatest business opportunities in the industry.

As part of this tradition to honor innovation and entrepreneurship in the business of technology, Red Herring will again host "Red Herring Spring," a two day invitation-only summit for the CEOs and founders of the Red Herring 100 winners and finalists in Monterey, California For other uses, see Monterey (disambiguation).
The City of Monterey is located on Monterey Bay along the Pacific coast in central California. As of 2005, the city population was 30,641.
. The summit's C-level attendees will convene under the theme "The Pursuit of Disruption" to discuss major trends and opportunities and to explore partnerships, alliances, investments, and M&A activities. Further information regarding the event and how to register is available at http://www.herringevents.com/rhspring06.

About Become.com

Become.com is a search engine and comparison shopping site that helps consumers to both find useful reviews and information on millions of products and to shop for those products from brand name retailers from across the web. Founded by Michael Yang and Yeogirl Yun, founders of the pioneering mySimon online shopping solution, Become.com indexes over three billion pages of shopping related information and employs its proprietary AIR(TM) (Affinity Index Ranking) technology to deliver targeted and relevant information for shopping searches. Visit www.become.com.

About Red Herring

Red Herring is a sophisticated insider's guide to the business of technology, featuring unparalleled insights on the emerging technologies driving the economy, from the Internet to wireless communications wireless communications

System using radio-frequency, infrared, microwave, or other types of electromagnetic or acoustic waves in place of wires, cables, or fibre optics to transmit signals or data.
 and digital entertainment. Red Herring reports on how innovation and entrepreneurship are transforming business and how the business of technology is transforming the world, providing readers with a deep understanding of venture capital and capital markets. Recognized as an essential resource in today's fast-changing business world, Red Herring gets the right answers before anyone else even thinks to ask the questions. More information on Red Herring is available on the Internet at www.redherring.com.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 6, 2006
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