Become.com Offers New Retailers 30 Days of Free Clicks; Existing Retailers Also Feel Become.com's Appreciation With Discounts During Same Promotional Period.

MOUNTAIN VIEW, Calif. -- Become.com, the only vertical search engine to combine price comparison shopping and product-focused web search, today announced a risk-free 30 day trial for new retailers. Retailers that join Become.com's ad network by February 14 will receive free clicks for 30 days, and retailers already working with Become.com can receive 14 percent off during the same "30 days of appreciation."

While other shopping sites focus on only price comparison, Become.com offers a comprehensive shopping experience for the consumer -- comprised of both product research and price comparison.

"Of all the new players in shopping and comparison search, Become.com has impressed me the most with its approach and differentiation from other services," said Chris Sherman, search industry veteran and associate editor of Search Engine Watch.

Consumers use Become.com to conduct product research using the company's next-generation search technology, AIR(TM) (Affinity Index Ranking), which delivers more relevant, targeted and unbiased product information versus general search engines. Consumers also use Become.com to compare prices on millions of products from the top retailers online. As a result, consumers are more informed when it comes time to purchase, providing merchants working with Become.com with more qualified consumer traffic, resulting in a higher return on their customer acquisition investment.

"Become.com worked closely with eBags to integrate our feed with swiftness and ease. The relationship management team is exceptional and the ROI is good," said Sara Goetzke, marketing manager at eBags. "Become.com shows early potential to be a scalable part of our marketing mix."

While many retailers are still feeling the sting of higher holiday CPCs encountered on other search and shopping sites, this 30-day promotion is designed to give new retailers a risk-free way to sample the benefits of Become.com. They can experience the high-level of service and appreciation Become.com extends to its retailers all year long; plus existing retailers receive appreciation and CPC discounts for their continued support of Become.com.

"Since day one, Become.com has dedicated its efforts on providing consumers with the complete shopping experience, and its retailers with the best, most qualified consumer leads," said Tony Pecora, vice president of business development and internet marketing. "As we approach our one year anniversary, we want to give thanks to our current retailers for their belief in Become.com and offer future retailers the chance to test drive Become.com and take advantage of the benefits that our shopping search engine can offer."

Become.com debuts this promotional offer during this week's Shop.org FirstLook 2006 conference, held January 23 - 25 at the Hyatt Regency, Atlanta, Georgia. Visit them at Booth #20.

For complete details go to www.become.com/merchant.

About Become.com

Become.com is the only vertical shopping search engine that offers an integrated product research and comparison shopping experience in one destination. This unique site helps people make ideal buying decisions by providing consumers the most comprehensive, unbiased, and relevant product reviews and information on millions of products, and the ability to shop for those products from brand name retailers from across the web. Its proprietary AIR(TM) (Affinity Index Ranking) technology is built using contextual analysis that incorporates human intelligence to deliver targeted results. Become.com was founded by Michael Yang and Yeogirl Yun, founders of the pioneering online comparison shopping site mySimon, and is led by Internet and technology veterans from a range of industry leaders, including eBay, Yahoo!, NexTag and Altavista.