Become.com Launches New Advertising Channel for Online Merchants; In Celebration of Launch Become.com Will Offer Online Merchants a 50% Discount on Their Advertising Campaigns for the Month of August.MOUNTAIN VIEW, Calif. -- Become.com Become.com is a product search and comparison shopping start-up company located in Mountain View, CA. It was founded by entrepreneurs Michael Yang and Yeogirl Yun who founded mySimon. Become.com was voted the Best of the Web by Forbes Magazine and Business Week during 2005 and 2006. , a new search engine that helps people find product reviews and relevant buying information, announces a promotional 50% discount for merchants advertising on its next-generation comparison shopping service. Merchants of all major product categories ranging from consumer electronics, computers, household goods, apparel and many more are now able to market their products to consumers in an innovative new search format. Describing the natural evolution of Become.com's service, founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Michael Yang Michael Yang (Korean: 양민정, Hanja: 梁民正, born August 31 1961) is a Korean-American Entrepreneur in Silicon Valley, California. explains, "By combining search and comparison shopping Become.com provides merchants with the ability to list their products alongside web-based research results. This helps consumers to easily research 'what to buy' as well as compare 'where to buy.'" Become.com's comparison shopping service includes millions of products from many recognized retail leaders. "A large portion of online merchant traffic is driven by Google (Google, Mountain View, CA, www.google.com) The largest search engine on the Web, founded by Larry Page and Sergey Brin, two Stanford University students. In 1996, they developed their "BackRub" search engine, named after its unique page ranking method (explained below). , Yahoo!, MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory). and comparison shopping sites, and now we will offer another source of high quality consumer leads," said Greg GREG Great Egg Harbor National Scenic and Recreational River (US National Park Service) Haslam, Director of Business Development at Become.com. "Our key advantage is that Become.com users have access to comprehensive research on the product and services that consumers are shopping for. These educated consumer leads payoff in better conversions for our merchant partners when measured against traditional comparison shopping sites that focus purely on price comparison," said Haslam. Become.com has made it simple for merchants to join and list their products on its comparison shopping engine. Merchants provide Become.com with a catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. of their products by submitting a data feed to Become.com. Merchants then pay on a cost per click (CPC (1) (Central Processing Complex) An IBM mainframe that has two or more central processors (CPs) that share memory. It is the collection of processors, memory and I/O subsystems manufactured with a single serial number, typically all contained in one cabinet. ) basis for the leads they receive while the Become.com service is free to consumers. The feed-based comparison shopping service complements Become.com's existing research service, which provides objective reviews and other valuable shopping information without influence from merchants or payments. Details about the special 50% promotional discount offer can be found at www.become.com/merchant. About Become.com Become.com is a new search engine and comparison shopping site that helps people find product reviews and buying information on millions of products and shop for those products from brand name retailers from across the web. Founded by Michael Yang and Yeogirl Yun, founders of pioneering online comparison shopping site mySimon, Become.com indexes over 3 billion pages of shopping related information and uses proprietary AIR(TM) (Affinity Index Ranking) technology to deliver targeted and relevant information for shopping searches. |
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