Beckett Technologies announces a joint marketing venture in China.MISSISSAUGA, ONTARIO--(BUSINESS WIRE)--March 24, 1997-- Beckett Technologies(Alberta Stock Exchange Alberta Stock Exchange See Canadian Venture Exchange (CDNX). BTK Bruton's agammaglobulinemia tyrosine kinase (Btk) An enzyme vital for the maturation of B cells. Mentioned in: X-Linked Agammaglobulinemia . ) Beckett Technologies Corp. and the Products and Technologies PTE LTD PTE LTD Private Limited of Shanghai Shanghai (shăng`hī`, shäng`hī`), city (1994 est. pop. 12,980,000), in, but independent of, Jiangsu prov., E China, on the Huangpu (Whangpoo) River where it flows into the Chang (Yangtze) estuary. have completed the first phase of a four part co-operative plan to introduce Micro- Rite(TM) active microwave packaging materials to China. The first phase of the plan covered the development and test marketing of materials to assist the domestic microwave preparation of fresh meat products (particularly chicken and pork pork, flesh of swine prepared as food, one of the principal commodities of the meatpacking industry. Pork has long been a staple food in most of the world, although religious taboos have limited its use, especially among Jews and Muslims. ). Home use trials have yielded a very positive response that has confirmed the companies' commitment to proceed with the program. Phase 2 has been initiated. During this phase, a large scale test market will be performed in the Shanghai metropolitan area which will be heavily supported by regional television and newspaper promotion. Phase 3 will represent the full scale commercial roll-out of the product. Phase 4 of the process will be the extension to a broader range of packaging products that will also cover the supply of pre- packaged frozen foods. Both companies believe that the Chinese market represents a major opportunity. The heavy penetration of microwave ovens in metropolitan areas coupled with electrical power supply limitations make the microwave ovens the most desirable cooking appliance. Beckett has pioneered and developed the technology for perfecting microwave antennae consumer products. Beckett designs and manufactures microwave antennae and specialized spe·cial·ize v. spe·cial·ized, spe·cial·iz·ing, spe·cial·iz·es v.intr. 1. To pursue a special activity, occupation, or field of study. 2. electrical circuit systems for application in food preparation under the Micro-Rite(R) trademark and selected heating and communications uses. CONTACT: Beckett Technologies Corp. Lou Reali, 905/ 625-2622 |
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