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Becker-Eshaya Creates Exclusive Fragrance Line for Scoop NYC.


SANTA MONICA, Calif. -- Becker Eshaya, Inc. announces the debut of Scoop NYC NYC
abbr.
New York City


NYC New York City
 Fragrances. Created by fragrance designers Kristen Becker and John Eshaya for Scoop NYC, the two exclusive new perfumesaScoop NYC for women and Scoop Kidsawere unveiled today at stores worldwide. They are available exclusively through Scoop NYC stores and www.scoopnyc.com.

"We helped John and Kristen launch their first signature fragrance, be, in our stores last year," said Scoop NYC co-founder Stefani Greenfield. "It was the first perfume we'd ever carried and since we loved it and did so well with it, there was no question about who we'd turn to when we wanted to create Scoop NYC fragrances."

Scoop for women balances a floral bouquet of pear blossom and tangerine zest with notes of white peony, jasmine, and pink freesia freesia: see iris.
freesia

Any of the approximately 20 species of South African plants that make up the genus Freesia, in the iris family, with corms, grassy foliage, and wiry spikes of bell-like, lemon-scented flowers in white, yellow, orange, and
. It is finished with a subtle musk-orris bottom note. Scoop for women is available as an eau de parfum in both a 51ml spray and 11ml roll-on. The unique roll-on features a proprietary glass roller ball, which is almost entirely leak-resistant and, therefore, perfect for world travelers and girls on the go.

"Scoop for women is a sophisticated and modern perfume that was developed for the Scoop clientele," Becker said. "The Scoop girl is confident and worldly with selective tastes and distinct femininity."

"We took the Scoop fashions and attitude and bottled it," Eshaya added. "So what you have is a fragrance that can complement the outfits you put together at Scoop stores."

Available in the same leak-resistant roll-on, Scoop Kids mixes a fresh strawberry top note with touches of pear, berry, peach, and green leafy nuances. The bottom note is a floral blend of jasmine and rose. Scoop Kids is available as an 11ml eau de toilette toi·lette  
n.
1. The act or process of dressing or grooming oneself; toilet.

2. A person's dress or style of dress.

3. A gown or costume.



[French; see toilet.
.

About Scoop NYC

Stefani Greenfield and Uzi Ben-Abraham opened the first Scoop in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
, April of 1996, pioneering the "one stop shopping in your aultimate closet' concept." "I envisioned a store that merchandised the best that fashion had to offer all under one roof," says Greenfield. Merchandised by item, color, classification and trend, Scoop offers a unique shopping experience for the atime deprived' consumer. Scoop's contagious energy partnered with phenomenal customer service, parallels the buzz of a hot New York City restaurant!

Manhattan locations include Scoop Men/Women's on the Upper East Side and in the Meatpacking District; and a women's store in SoHo. They have also branched out in order to reach savvy ladies in Greenvale, LI. Scoop Men/Women's can also be found in East Hampton, Long Island, Greenwich, CT, the Shore Club Hotel History
The Shore Club hotel is opened on January 24th 2003 by Morgans Hotel Group. It is designed by the famed British architect David Chipperfield. It has 70 suites, 307 guestrooms, 7 duplex bungalows, triplex penthouse and private oceanfront Beach House.
 in Miami Beach, FL, Highland Park Village Highland Park Village is an upscale shopping mall located at the southwest corner of Mockingbird Lane and Preston Road in Highland Park, Texas (USA) and was the second shopping mall ever to be constructed in the United States.  in Dallas, TX, The Pier Shops at Caesars The Pier Shops at Caesars is a shopping mall located on the four-story Pier at Caesars on the Atlantic City Boardwalk adjacent to Caesars Atlantic City in Atlantic City, New Jersey via second-story skybridge. The mall was formely the Shops on Ocean One mall.  in Atlantic City, NJ, and The Forum Shops at Caesars in Las Vegas, NV. For more info: www.scoopnyc.com.

About Becker-Eshaya

Becker-Eshaya's original signature fragrance, be, is a blend of Italian mandarin, pink peony peony (pē`ənē), any plant of the genus Paeonia of the family Ranunculaceae (buttercup family, although placed in the order Dilleniales as a separate family, the Paeoniaceae, by many modern botanists), mostly Eurasian species , lily of the valley lily of the valley, common name for either of the two species of Convallaria, spring-blooming perennials of the family Liliaceae (lily family). C. majalis, the species usually in cultivation, is native to Eurasia; C. , and rose damascena with a touch of white sensual musk. It is offered as an eau de parfum and is available in both a 51 ml spray bottle and slim 7.7 ml fragrance pen. The pen features a patented roll-on applicator ap·pli·ca·tor
n.
An instrument for applying something, such as a medication.


applicator,
n a device for applying medication; usually a slender rod of glass or wood, used with a pledget of cotton on the end.
, which is leak resistant. be is also available as a 7.75-ounce scented candle, complete with matches and a polished steel lid to seal in the fragrance.

Becker Eshaya, Inc. is a Santa Monica, California-based fragrance company. Founders Kristen Becker and John Eshaya are Los Angeles natives with long histories in fashion, design, and fragrance. Mr. Eshaya is also founder and president of JET clothing (www.johneshaya.com). be is the company's first signature scent. The name be is an acronym of the founders' surnames: Becker & Eshaya. For more info: www.beckereshaya.com.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 14, 2006
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