Becker allies with EDS to create interactive division.NEW YORK--(BUSINESS WIRE)--June 20, 1996--Robert A. Becker, Inc. EURO RSCG, a member of the Havas Advertising network, announces the formation of BeckerNet(R), its new On-line and Emerging Technologies Division, to provide Internet healthcare marketing services to the pharmaceutical industry. BeckerNet(R) has been created through a strategic alliance with Electronic Data Systems Corporation (EDS (Electronic Data Systems, Plano, TX, www.eds.com) Founded in 1962 by H. Ross Perot (independent candidate for the President of the U.S. in 1992), EDS is the largest outsourcing and data processing services organization in the country. ), the leading provider of information and technology solutions to businesses around the world. EDS will provide hardware, software and programming support to Becker clients through BeckerNet(R). "We are excited about this new alliance with EDS, for which Becker will be their exclusive provider of interactive services to the pharmaceutical industry" commented Sander A. Flaum, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Becker. "This is an innovative marriage of resources between two leaders in their respective fields." BeckerNet(R) will provide a full range of interactive and on-line services, including Internet home page design and implementation; CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). , CD-I (Compact Disc-Interactive) A compact disc format developed by Philips and Sony that held text, audio and animated graphics. It required a CD-I player that contained its own operating system. and laptop programming; and Intranet healthcare communications systems for managed care institutions. BeckerNet(R) will work closely with other Becker divisions to use new media for marketing and educational communications. Tom Paradiso, Becker Senior Vice President, Management Supervisor, will head the new division. EDS is a leader in the global information services See Information Systems. industry. The company's more than 95,000 employees specialize in applying a range of ideas and technologies to help business and government customers improve their economics, products, services and customer relationships. Stock reflecting EDS's performance is traded on the New York Stock Exchange New York Stock Exchange (NYSE) World's largest marketplace for securities. The exchange began as an informal meeting of 24 men in 1792 on what is now Wall Street in New York City. under the symbol EDS. EDS, which serves its customers in 41 countries, reported revenues of $12.4 billion in 1995. Robert A. Becker EURO RSCG is a full-service healthcare marketing and strategic communications company based in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . Since its establishment in 1957, Becker has introduced more than 60 new products. In 1992, it became part of EURO RSCG, the seventh largest agency network worldwide, which operates 300 offices in 24 countries. Becker is the innovator of HealthForum(TM), the Town Hall concept that brings physicians, caregivers and patients together in an open and candid discussion of topical medical issues. CONTACT: Lee A. Davies, 212/925-4556 |
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