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Becker Underwood, Inc. (Marketing News).


Becker Underwood, Inc., an Ames Ames, city (1990 pop. 47,198), Story co., central Iowa, on the Skunk River; inc. 1870. Its chief manufactures are electronic, water-analysis, and water-treatment equipment; motor vehicles; construction materials; and machinery. Iowa State Univ. , Iowa-based manufacturer of specialty colorant col·or·ant  
n.
Something, especially a dye, pigment, ink, or paint, that colors or modifies the hue of something else.

adj.
Of or being a subtractive primary color.
 and bio-agronomic products, has aligned its recently acquired international facilities and product lines. MicroBio Group Ltd., acquired in 2000, has officially assumed the Becker Underwood name and the company has unveiled its global brand positioning program. The MicroBio brands, including rhizobium rhi·zo·bi·um  
n. pl. rhi·zo·bi·a
Any of various nitrogen-fixing bacteria of the genus Rhizobium that form nodules on the roots of leguminous plants, such as clover and beans.
 inoculants and beneficial nematodes, will be sold under the Becker Underwood name. Facilities in Saskatoon Saskatoon (săskətn`), city (1991 pop. 186,058), S central Sask., Canada, on the South Saskatchewan River. , Canada, and Littlehampton, U.K., will continue operations. Former MicroBio headquarters in Cambridge, U.K., has been consolidated with its recently upgraded production facility in Littlehampton.
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Title Annotation:rebrands acquisition MicroBio Group Ltd.
Comment:Becker Underwood, Inc. (Marketing News).(rebrands acquisition MicroBio Group Ltd.)
Publication:Agri Marketing
Article Type:Brief Article
Geographic Code:1USA
Date:Jul 1, 2002
Words:92
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