Printer Friendly
The Free Library
19,607,059 articles and books
Member login
User name  
Password 
 
Join us Forgot password?

Beazer Homes USA Continues CRM Focus Allowing Customers to Self-Discover Their Needs.


Business Editors

ATLANTA--(BUSINESS WIRE)--April 23, 2002

Upgrade and Expansion of Online Insight's Suite Places

Power of Knowing Personal Preferences Directly

into The Customer's Hands, in Real-Time

The sales function at Beazer Homes continues to focus on getting closer to the customer.

The proliferation proliferation /pro·lif·er·a·tion/ (pro-lif?er-a´shun) the reproduction or multiplication of similar forms, especially of cells.prolif´erativeprolif´erous

pro·lif·er·a·tion
n.
 of the Internet, customer relationship management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) systems and corporate objectives to be each customer's advocate are the driving forces to the technological changes taking place.

The country's 6th largest homebuilder has agreed to upgrade its Online Insight Suite to include Version 3.0, released earlier this year. The move to the new version will expand the value of Beazer's CRM initiatives to improve the qualification, prioritization, and response time of sales opportunities by delivering valuable customer preference information directly to the hands of sales agents, in real-time.

Online Insight is the only provider of sales solutions designed to help companies consistently sell complex products and services more quickly, predictably and profitably by aligning a·lign  
v. a·ligned, a·lign·ing, a·ligns

v.tr.
1. To arrange in a line or so as to be parallel: align the tops of a row of pictures; aligned the car with the curb.
 products that match customers' personal preferences. Online Insight initially rolled out its solution via the Beazer Homes website, www.beazer.com in November 2001. The Home Finder solution makes it easier for prospects to locate homes that match their unique preferences for features such as location, community amenities, commute TO COMMUTE. To substitute one punishment in the place of another. For example, if a man be sentenced to be hung, the executive may, in some states, commute his punishment to that of imprisonment.  distance, price and others as they consider a Beazer home. Every month, over 2,500 visitors use the Home Finder solution.

Version 3.0 allows Beazer to take advantage of several new enhancements, including the integration of Insight SalesPro(TM). With Insight SalesPro, the Beazer sales team gains a significant competitive advantage. In real-time, the solution will deliver and present the customer preference information gathered through Insight Sales(TM) to each individual agent, providing them with in-depth intelligence into the buying motivations of their prospects. This will allow Beazer's sales agents to identify the most qualified buyers, narrow the field of homes to show and customize their sales discussions. For example, if school district and price are the customer's top two motivators over commute distance, number of bedrooms and overall square footage, agents will be able to zero in on these specific personal preferences to close business faster. Insight Sales is the solution that guides customers through the sales process A sales process is a systematic approach for performing product or service sales. The reasons for having a sales process include seller and buyer risk management, achieving standardized customer interaction in sales and scalable revenue generation.  where they express their personal preferences and trade-offs for home features and amenities.

"Providing agents with customer preference insight is a first in our industry and an initiative we are extremely excited about," said Ian McCarthy, president and chief executive officer at Beazer Homes. "By knowing what's important to the customer, our agents will know more than ever before, allowing us to meet customer expectations for new homes--now and in the future."

"It's very exciting to offer Beazer Homes Version 3.0 and demonstrate our continued momentum in developing and evolving our solutions to meet our customers' requirements," said Gregg Mahoney, president and chief executive officer at Online Insight. "The new version is evidence of our commitment to include new functionality that achieves the most measurable business outcomes possible in this ever-changing economic environment."

About Online Insight, Inc.

Online Insight, Inc., is the only provider of solutions designed to help companies consistently sell complex products and services more quickly, predictably and profitably by providing real-time insights into the personal preferences of customers and aligning products that match stated preferences. Online Insight helps companies improve their sales and marketing effectiveness Marketing Effectiveness is the function of improving how marketers go to market with the goal of optimizing their marketing spend to achieve even better results for both the short-term and long-term. Also related to Marketing ROI and Return on Marketing Investment (ROMI). , enabling them to close more business, in less time, at a lower cost. As most relationship management solutions make assumptions based on dated demographic and historical transactional information, only Online Insight answers the crucial "WHY" question behind purchase motivations. Customer and partner alliances include Accenture, Wells Fargo Wells Fargo

armored carriers of bullion. [Am. Hist.: Brewer Dictionary, 1147]

See : Protectiveness


Wells Fargo

company that handled express service to western states; often robbed. [Am. Hist.
, Wachovia, BB&T, Etrade, Millennium Chemicals Millennium Chemicals Inc is a U.S. based chemical company.

The business was established in 1985. It was a subsidiary of British conglomerate Hanson plc at one time, but was demerged on 1 October 1996, when it became an independent listed company.
, WestWayne, Net Bank and ProAct Technologies. For more information, call 770-508-1440 or visit www.onlineinsight.com.

About Beazer Homes USA This article documents an lawsuit.
Information may change rapidly as the suit progresses. . Beazer Homes USA (NYSE: BZH) is a Fortune 500 American homebuilding company based in Atlanta, Georgia.
, Inc.

Beazer Homes USA, Inc., based in Atlanta, Georgia, is one of the country's ten largest single-family homebuilders with operations in Arizona, California, Colorado, Florida, Georgia, Maryland, Nevada, New Jersey, North Carolina North Carolina, state in the SE United States. It is bordered by the Atlantic Ocean (E), South Carolina and Georgia (S), Tennessee (W), and Virginia (N). Facts and Figures


Area, 52,586 sq mi (136,198 sq km). Pop.
, Pennsylvania, South Carolina South Carolina, state of the SE United States. It is bordered by North Carolina (N), the Atlantic Ocean (SE), and Georgia (SW). Facts and Figures


Area, 31,055 sq mi (80,432 sq km). Pop. (2000) 4,012,012, a 15.
, Tennessee, Texas and Virginia. Beazer Homes also provides mortgage origination Origination

The process through which a mortgage lender creates a mortgage secured by some amount of the mortgagor's real property.

Notes:
Also known as loan origination, everyone must go through the origination process when securing a mortgage for a piece of real
, title and insurance services to its homebuyers. For more information, visit www.beazer.com.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Publication:Business Wire
Geographic Code:1USA
Date:Apr 23, 2002
Words:689
Previous Article:The Oak Group Introduces CritView Plus Software: Browser-Based Access to MCAP Clinical Decision Support Criteria.
Next Article:NetManage Offers Strategic Path for Customers to Maximize Host Access Investments.
Topics:



Related Articles
BuildNet, Beazer Homes Enter Into E-Commerce Alliance.
Beazer Homes USA to Conduct Pilot Program With MH2Technologies; Agreement Involves Using MH2Technologies' MH2Build System.
Meyers Group, Ryland and Beazer Homes USA Form Strategic Data Alliance.
MH2 Signs National Agreement with Beazer Homes USA.
Online Insight and Top 10 National Homebuilder Break New Ground Launching Online Home Finder Solution.
Online Insight and Top 10 National Homebuilder Break New Ground Launching Online Home Finder Solution.
S&P Afrm Beazer Homes Rtg Post Merge Announc;Otlk Pos.
HOUSING COMPROMISE ANGERS SOME CRITICS.
Cleanup in the self-service aisle.
The St. Joe Company and Beazer Homes, USA, Inc. Announce New Long-Term Relationship.

Terms of use | Copyright © 2012 Farlex, Inc. | Feedback | For webmasters | Submit articles