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BeautyMerchant.com Announces Launch of New Internet Affiliate Program.


Business Editors

FORT LAUDERDALE Fort Lauderdale (lô`dərdāl), residential, commercial, and resort city (1990 pop. 149,377), seat of Broward co., SE Fla., on the Atlantic coast; settled around a fort built (c.1837) in the Seminole War, inc. 1911. , Fla.--(BUSINESS WIRE)--Feb. 2, 2000

Commission Junction To Manage Program With Goal Of

3000 New Affiliates By 2001

BeautyMerchant.com, Inc. (OTCBB OTCBB

See OTC Bulletin Board (OTCBB).
:BUTY) today announced the Company would begin accepting applications in the BeautyMerchant.com Affiliate Program. The program, which will be managed by Santa Barbara-based Commission Junction, has been designed to create marketing partnerships between the Company and online retailers and content providers.

Using an incentive-based commissionable approach to marketing its extensive line of beauty care products, the Company intends to imbed im·bed  
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 its content with selected Web sites to promote broader market awareness of the steep discounts offered by Beautymerchant.com and to drive increased sales of its portfolio of cosmetics, fragrances, bath products and hair care products. Beautymerchant.com, in association with Commission Junction, has established a corporate objective of 3,000 new affiliates in the program by 2001.

According to Edward A. Roth, Chief Executive Officer of BeautyMerchant.com, &uot;Management believes that this marketing program is a clever and cost-efficient way to accelerate our sales and marketing efforts. Industry analysts agree that by 2002, 25% of all Internet sales will originate in affiliate sites. Currently, an average of 13% of online retailers' revenues came by way of their respective affiliates. In light of this popular market trend, it is a logical enhancement to our strategic growth initiatives and fully complements the national advertising campaign we launched in early January.&uot;

About Commission Junction

Founded in November 1998, Commission Junction is driving the next wave of e-commerce - EnContext(TM). EnContext(TM) enables online information and entertainment providers to sell products that relate their their content and earn commissions. Commission Junction is a network that matches products to content, audits e-commerce activity, manages the relationship between merchants and affiliate content providers, and collects and pays commissions on all sales generated. Unlike software-based affiliate auding companies BeFree (Nasdaq:BFRE BFRE Besoin en Fonds de Roulement d'Exploitation (French: Working Capital Requirement for Exploitation) ) and ICG ICG

indocyanine green.
 (Nasdaq:ICGE) holding company LinkShare, Commission Junction is a web-based application services provider that tracks e-commerce activity in real-time without installing any software and pays affiliate content providers a single, aggregate check each month. The Commission Junction Network comprises the World's most on-line merchants including Fingerhut (NYSE NYSE

See: New York Stock Exchange
:FD), ShopNow (Nasdaq:SPNW) and 24/7 Media (Nasdaq:TFSM), as well as top performing affiliate content providers including Merrill Lynch (NYSE:MER mer

Among the Cheremi and Udmurt peoples of Russia, a sacred grove where people of several villages gathered periodically to hold religious festivals and sacrifice animals to nature gods.
), Ask Jeeves (Nasdaq:ASKJ) and Infospace (Nasdaq:INSP INSP Inspection
INSP Inspector
INSP Inspect
INSP Inspirational Network
INSP Institut des Nanosciences de Paris (French)
INSP International Nuclear Safety Program
INSP International Network on Strategic Philanthropy
). The privately-held company has 75 employees and is headquartered in Santa Barbara, California Santa Barbara is a city in California, United States. It is the county seat of Santa Barbara County, California. As of the 2000 census, the city had a total population of 92,325. . Commission Junction can be reached on the Web at www.cj.com, by mail at info@cj.com, or by telephone at 800/761-1072 and 805/560-0777.

About BeautyMerchant.com, Inc.

Based in Fort Lauderdale, Florida Fort Lauderdale, known as the "Venice of America" due to its expansive and intricate canal system, is a city in Broward County, Florida, United States. The city's population is described as metropolitan, where diverse culture is commonplace. According to 2006 U.S. , BeautyMerchant.com presently &uot;e-tails&uot; through its Web site, www.beautymerchant.com, 3,000 name brand cosmetics, fragrances, bath and hair care products at discounted prices. The Company expects to increase its inventory of products to over 100,000 within a 24-month period. Currently, cosmetic sales in the U.S. alone totaled $3.4 billion as of June, 1999, according to A.C. Nielson. BeautyMerchant.com hopes to capitalize on this tremendous market for the new millennium on the World Wide Web.

This press release contains forward looking statements, made pursuant to the &uot;Safe Harbor&uot; provisions of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. The words &uot;believes&uot; Intends&uot; &uot;expects&uot; and other similar expressions are intended to identify such forward looking statements. Investors are cautioned that forward looking statements involve risks and uncertainties, detailed from time to time in company press releases, but are not limited to uncertainties in the marketplace.
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Publication:Business Wire
Geographic Code:1USA
Date:Feb 2, 2000
Words:603
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