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BeautyEncounter.com Names Kristine Viray Marketing Coordinator.


Online Beauty Company Builds Marketing Team to Drive Strategic Sales and Enhance Customer Experience

HUNTINGTON BEACH Huntington Beach, city (1990 pop. 181,519), Orange co., S Calif., on the Pacific coast, across from Santa Catalina Island, in an oil-producing area; inc. 1909. It manufactures aerospace vehicles, aircraft parts, optical instruments, and heat transfer equipment. , Calif. -- BeautyEncounter.com, the e-tailer featuring all things beauty and specializing in hard-to-find niche products, has recently hired Kristine Viray as the Marketing Coordinator for the Orange County-based company.

In her new position, Viray will be responsible for helping to manage the Web site's monthly features, creating content about current trends in the beauty industry, and reporting on BeautyEncounter.com news. She will be a frequent contributor to the company's blog, Behind the Counter, and also further develop BeautyEncounter.com's social media efforts on Facebook, Twitter A Web site and service that lets users send short text messages from their cellphones to a group of friends. Launched in 2006, Twitter (www.twitter.com) was designed for people to broadcast their current activities and thoughts.  and YouTube.

With a specialty in offering many hard-to-find beauty products, BeautyEncounter.com presents shoppers with more than 1,000 unique brands updated daily. A premiere online source for skincare, hair care, cosmetics, fragrances, and beauty accessories, BeautyEncounter.com customers are able to find an extensive product selection and discontinued dis·con·tin·ue  
v. dis·con·tin·ued, dis·con·tin·u·ing, dis·con·tin·ues

v.tr.
1. To stop doing or providing (something); end or abandon:
 favorites- all at nicely discounted retail prices.

Most recently, Viray was an assistant to the Managing Director at The Designory, Inc., an interactive marketing agency and design shop based in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , where she provided assistance in day-to-day operations of the company, maintained and tracked clients and vendors, and assisted with project management. Prior to that position, she gained experience in public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most  at M. Loring Communications, a boutique public relations firm also in Los Angeles.

Viray holds a Bachelor's in Communication Studies from Chapman University Chapman University is a private, nonprofit university located in the city of Orange in Orange County, California, USA. Mission statement
The mission of Chapman University is to provide personalized education of distinction that leads to inquiring, ethical and productive
 located in Orange, CA.
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Publication:Business Wire
Date:May 20, 2009
Words:242
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