Beauty.com Launches, Poised to be the Online Beauty Category Killer; Beauty.com Offers Unmatched Selection and Expert Guidance to Luxury Beauty Products.NEW YORK--(BUSINESS WIRE)--Dec. 13, 1999-- Beauty.com, one of the Internet's leading cosmetics destinations, today launched its expanded Web presence with an unparalleled combination of prestige brands Prestige Brands, Inc. NYSE: PBH is a company that manufactures personal care and home cleaning products. It was formed by the merger of Medtech Products, Inc., Prestige Brands International, and The Spic and Span Company. The company is headquartered in Irvington, New York. and expert advice. Beauty.com combines the largest selection of department store brands and advice from the world's leading beauty experts with the convenience of the Internet. Led by industry veterans, Beauty.com distinguishes itself from other online beauty Web sites by offering the largest selection of prestige cosmetic lines, expert advice from leading makeup artist Kevyn Aucoin Kevyn Aucoin (February 14, 1962 in Shreveport, Louisiana; died May 7, 2002) was a make-up artist and photographer who was well known for catering to the laywoman's need to feel beautiful. and other authorities, and targeted sampling to customers. Beauty.com currently offers more than 200 prestige cosmetic lines -- more than any other online beauty site -- including Elizabeth Arden Elizabeth Arden (December 31, 1878 - October 19, 1966) was a Canadian businesswoman who built a cosmetics empire in the United States. Arden was born Florence Nightingale Graham in Woodbridge, Ontario, where she lived until she was twenty-four years old. , Burberry, Calvin Klein Noun 1. Calvin Klein - United States fashion designer noted for understated fashions (born in 1942) Calvin Richard Klein, Klein , Elizabeth Taylor Noun 1. Elizabeth Taylor - United States film actress (born in England) who was a childhood star; as an adult she often co-starred with Richard Burton (born in 1932) Taylor , Oscar De La Renta Oscar de la Renta (born July 22, 1932) is a leading fashion designer. Early years De la Renta (born Oscar Aristides Renta Fiallo) was born in the Dominican Republic to a Dominican mother and a Puerto Rican father. , Anna Sui Anna Sui () (born in 1964, in Detroit, Michigan USA) is an American fashion designer. She has 509 [1]boutiques in twenty-six countries, with over 200 in Japan alone. [1] Her collection is sold in 5,000 partner stores on five continents in over 70 countries. , Shu Uemura, Iman Cosmetics, Bulgari, and Paula Dorf. "Beauty.com is the only beauty site built by industry veterans who have long-standing relationships with cosmetics manufacturers and their customers," said Roger Barnett, chief executive officer of Beauty.com. "We understand what it takes to transfer the in-store process of buying top-tier beauty products to the Internet. The Beauty.com approach gives demanding shoppers the luxury experience and selection they desire, coupled with the ease of online shopping." Multi-Million Dollar Image Campaign Beauty.com has launched an aggressive $30 million advertising campaign that will continue into 2000. Created by Fabien Baron of Baron & Baron, the Beauty.com advertising campaign will run in a broad variety of national media outlets, including fashion, entertainment and news publications, as well as network and cable television broadcasts. Expert Advice/Content By enlisting the world's most renowned experts in the area of makeup, fragrance and skin care, Beauty.com is integrating informative and innovative content with e-commerce to create an improved shopping experience that brings personalized expert advice to consumers around the world. Beauty.com offers exclusive beauty advice from makeup artist Kevyn Aucoin, whose unparalleled roster of clients includes Gwyenth Paltrow, Cher, Jennifer Lopez, Tina Turner  The of this article or section may be compromised by "weasel words".You can help Wikipedia by removing weasel words. , Celine Dion, Sharon Stone, and Tori Amos Tori Amos (born Myra Ellen Amos on August 22, 1963) is an American pianist and singer-songwriter. She is married to English sound engineer Mark Hawley. Together they have one daughter, Natashya "Tash" Lórien Hawley, born on September 5, 2000. . Aucoin's work has graced more magazine covers than any other makeup artist. He has been a frequent industry spokesperson on both national and local television networks and writes his own column in Allure magazine. Aucoin is author of The Art of Makeup, as well as the New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Times #1 best-selling book, Making Faces. Beauty.com's experts also include: dermatologist Patricia Wexler, who developed skin care lines for Donna Karan and Calvin Klein, fragrance authority Michael Edwards, and model and cosmetics entrepreneur Iman. Strategic Relationships "Beauty.com has established exclusive relationships with leading manufacturers because we're the only company that provides a brand-enhancing model for luxury products," said Barnett. "While other beauty sites focus on discounts, the Beauty.com environment reinforces the top-tier image of the brands we sell. From the look and feel of the site to the packaging the order arrives in, the Beauty.com experience has raised the aesthetic bar for anyone selling cosmetics online." In addition to these exclusive manufacturer relationships, Beauty.com has secured strategic relationships with key online media brands, such as Yahoo!, Women.com Networks, ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. .com, Family.com, and E! Online. The site was developed by New York-based digital studio, <kpe>. Beauty Market Overview Currently, prestige beauty brands are sold primarily through department stores, which have limited distribution. More than 60 percent of Americans do not shop in department stores, which further limits consumers' access to prestige cosmetic brands. By using Beauty.com, consumers will be able to shop for the brands they want at their convenience with the ease of online shopping. Despite spending of $500 million a year, cosmetic manufacturers have very limited knowledge of individual consumer buying habits and preferences. By working with Beauty.com, manufacturers will be able to execute targeted consumer profiling, and significantly reduce their advertising and promotional expenditures. About Beauty.com Based in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , Beauty.com is the world's leading Internet beauty destination offering the most comprehensive selection of prestige cosmetic brands and expert beauty advice. Beauty.com is revolutionizing the beauty experience with its targeted consumer profiling and sampling that helps consumers find the right products for them, while offering manufacturers a powerful direct marketing medium. For more information, visit www.beauty.com. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion