Beauty in the eye of the beholder.Arguably ar·gu·a·ble adj. 1. Open to argument: an arguable question, still unresolved. 2. That can be argued plausibly; defensible in argument: three arguable points of law. the function of an architectural website is, in the space of maybe ten seconds, to fill potential client-viewers with confidence in the practice's ability and experience and in the likelihood that it is staffed by people with whom the client can work happily during the next couple of years. One such site is that of Adrian James who runs a small practice in Oxfordshire, whose single page site at www.adrianjames.com is a model. It has rapidly-loaded photos down the left, sketches in a narrow column down the middle and the brief text down the right. The latter begins with the immortal lines, 'We deliver beautiful buildings which clients love'. And ends with, 'We can transform apparently mundane (jargon) mundane - Someone outside some group that is implicit from the context, such as the computer industry or science fiction fandom. The implication is that those in the group are special and those outside are just ordinary. projects into wonderful buildings'. Who, these days, dares talk about their buildings as wonderful and beautiful? Mind you I have recently come across 'playful' and discovered a demented demented - Yet another term of disgust used to describe a program. The connotation in this case is that the program works as designed, but the design is bad. Said, for example, of a program that generates large numbers of meaningless error messages, implying that it is on the brink caterpillar caterpillar (kăt`əpĭl'ər, kăt`ər–), common name for the larva of a moth or butterfly. Caterpillars have distinct heads and are segmented and wormlike. upon which you have to pounce to navigate the site. The latter frivolity Frivolity Blondie the gaffe-prone, frivolous wife of Dagwood Bumstead. [Comics: Horn, 118] Dobson, Zuleika charming young lady who unconcernedly dazzles Oxford undergraduates. [Br. Lit. is, surprisingly, at one of the big 10 British practices, Reid Architecture at www.reidarchitecture.com. The former, which, mysteriously, also offers 'sensuality', is at www.d2-design.co.uk. You have to be pretty confident about yourself and the way you operate to buck the conservative trend--plus, of course, the services of a web-deviser. Don't kid yourselves with that uomo universale stuff. Websites are not building sites. Get a pro. |
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