Beauty Lifestyle Retailer Enters Greater Chicagoland with First of Seven Stores -- PUREBEAUTY to Open First Illinois Store in Naperville in November.

Lifestyle Editors/Business Editors

ENCINO, Calif.--(BUSINESS WIRE)--Nov. 4, 2003

Chicago, long recognized as the heart of the Mid-West and home to many of the nation's finest beauty companies, will soon have a new beauty in town -- PUREBEAUTY(R)! PUREBEAUTY, the first-of-its-kind beauty lifestyle retailer based here, will open seven stores in the Chicago area during the next twelve months, it was announced today by PUREBEAUTY President and CEO Brett Saevitzon.

"We are very excited to be opening in the Chicago area," says Saevitzon. "Chicago is a sophisticated, high-fashion town and we're confident that Chicago women will fall in love with the PUREBEAUTY concept."

Launched in early 1999, PUREBEAUTY currently has nearly 60 locations across California, Nevada, Arizona and Texas, which bring together a wide variety of superior products, expert consultation and exceptional salon services for hair and skin -- all in convenient, upscale locations. PUREBEAUTY stores feature approximately 5,000 products from a variety of quality lines in an intimate boutique atmosphere with everything necessary to pamper and indulge the body. PUREBEAUTY stores also include salons with knowledgeable licensed stylists and aestheticians who specialize in hair care, color, cuts, and styling, as well as skin care, facials, waxing and more.

All PUREBEAUTY locations are staffed by highly trained PURECONSULTANTS, who join the service professionals in educating customers about their product purchases and desired salon services.

"The decision to expand into Chicago was an easy one for PUREBEAUTY," says Chuck Kutschko, Director of Real Estate for PUREBEAUTY. "We've selected a number of sites where we will be convenient to our target customers and we are actively looking for additional, appropriate retail locations."

Leases have been signed at the following Chicago sites: Main Street Promenade in Naperville; Clybourn Galleria in Lincoln Park; and the new Algonquin Commons in Algonquin. Additional locations under consideration include Highland Park, Schaumburg, Oakbrook and a second Chicago location.

PUREBEAUTY's first location in the Main Street Promenade in Naperville will open on November 21. Grand opening celebrations begin Friday, November 21, at 11:00 a.m. with a ribbon-cutting ceremony. They continue with exciting gifts with each purchase, complimentary salon services including eyebrow waxing and express hair styling, and individual vendor events. Product representatives from Murad, Dermalogica, Dermanew, Too Faced Cosmetics, Sebastian Trucco, OPI and many more will be on hand to consult with shoppers throughout the weekend. Store hours are Monday through Friday 10:00 a.m. to 8:00 p.m., Saturday 10:00 a.m. to 7:00 p.m. and Sunday 11:00 a.m. to 6:00 p.m.

Personalized service, teamed with extensive product knowledge and variety, are the hallmarks that have propelled PUREBEAUTY to its present level of success. Essential to the company's growth is avoiding a high-rent, mega-store approach by creating a more intimate, boutique atmosphere. The company has built or acquired most of its stores in lifestyle oriented shopping centers, where PUREBEAUTY clientele are likely to find other retailers of high-end products for home and wardrobe.