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BeautiControl Positions Self as a ``Dot.com'' Leader in the Direct Sales Industry.


Business Editors

DALLAS--(BUSINESS WIRE)--April 11, 2000

BeautiControl, Inc. (Nasdaq:BUTI BUTI Boston University Tanglewood Institute ), a Dallas-based direct sales marketer and manufacturer of cosmetics-related products and nutritional supplements Nutritional Supplements Definition

Nutritional supplements include vitamins, minerals, herbs, meal supplements, sports nutrition products, natural food supplements, and other related products used to boost the nutritional content of the diet.
 held its annual meeting of stockholders today and reported significant Internet initiatives and recent progress in its strategic efforts to return the Company to profitability.

"In the first quarter of 2000, BeautiControl returned to profitability through a number of major efficiencies, personnel changes and excellent product introductions. Our goal is to control costs and see that our subsidiaries (which are all recent start ups) at least break even. Both the Chairman of the Board, Jinger L. Heath heath, tract of open land
heath, tract of open land characterized by a few scattered trees, abundant moss cover, and numerous low shrubs, principally of the heath family (see heath, in botany).
 and I have given day-to-day responsibility of this cost control to President and Chief Operating Officer Chief Operating Officer (COO)

The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president.
, Sheila Sheila is a common given name for a female, taken from the Gaelic name Síle/Sìle, which is believed to be a Gaelic form of Julia or Cecilia. Like "Cecil" or "Cecilia", the name means "Smart and Wise", from the Latin caecus.  O'Connell Cooper," stated Richard W. Heath, BeautiControl's Chief Executive Officer and Chairman of its Executive Committee. "Ms. Cooper joined BeautiControl in September of 1999, coming over from Mary Kay Mary Kay is a brand of skin care and color cosmetics sold by Mary Kay Inc. Mary Kay World Headquarters is located in the Dallas suburb of Addison, Texas. Mary Kay Ash (d. November 22, 2001) founded Mary Kay Inc. on Friday, September 13, 1963.  where she most recently served as Executive Vice President in a 12 year tenure there. The first quarter is an excellent example of Ms. Cooper's guidance over day-to-day spending, efficiencies and cost containment cost containment,
n the features of a dental benefits program or of the administration of the program designed to reduce or eliminate certain charges to the plan.
."

"BeautiControl's first quarter 2000 consolidated results were budgeted at an operating loss operating loss

The excess of operating expenses over revenue. As with operating income, operating losses exclude revenues and expenses from operations that are not considered a regular part of the business. Also called deficit. Compare operating income.
. In what is normally our worst quarter of the year, we actually earned a $.01 per common share from operations and an additional $.13 per share from the sale of a corporate asset. Through the first month of the second quarter, it appears results will exceed budget as well."

Mr. Heath also commented about the Company's recent Internet initiatives which the Company believes could position it to be a dot.com leader in the direct sales industry. "The management of BeautiControl understands the necessity of providing high-tech avenues for our Consultants to grow their businesses. We also know that our business is one of high-touch. We believe the competitive edge will go to those companies who successfully combine high-tech with high-touch. We believe we have done just that -- we are now a dot.com and a party plan Company.

"BeautiControl now sells directly on the Internet at beauticontrol.com where the consumer can choose high-touch, high-tech or a combination of both. She chooses high-touch by asking for a Consultant via the Consultant's own personal Web page, high-tech where the Company sells directly to the consumer online, or she can choose a combination of both," Mr. Heath commented. Mr. Heath further explained that the Company's Consultants receive commissions on every sale. "This positioning had allowed us to uniquely broaden our business while always including our Consultants.

"Going forward, we plan to grow our business through all markets and avenues. The Internet and other market segments are just the beginning of BeautiControl's willingness to expand to new horizons. The early signs from our field sales organizations to these efforts are exceptional. I personally believe the months ahead will bring satisfaction and comfort to our shareholders."

Company stock is traded on The Nasdaq Stock Market Nasdaq stock market

The first electronic stock market listing over 5000 companies. The Nasdaq stock market comprises two separate markets, namely the Nasdaq National Market, which trades large, active securities and the Nasdaq Smallcap Market that trades emerging growth companies.
(TM) under the symbol "BUTI" and is listed in the alphabetical quotations under "BeautiCtl" or "BeauCtl."

The information contained in this news release included certain forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
. It is important to note that actual results could differ materially from those projected by such forward-looking statements. Important factors that could cause actual results to differ materially from those projected in such forward-looking statements include, but are not limited to the following: Consultants' and Distributors' sales activity, recruiting of new Consultants and Distributors, changes in senior management, new product introductions, protection of intellectual property rights and third party infringement, changes in U.S. or international economic conditions, results of international operations Internal Operations (I.O., IO or I/O) is a fictional American Intelligence Agency in Wildstorm comics. It was originally called International Operations. I.O. first appeared in WildC.A.T.S. volume 1 #1 (August, 1992) and was created by Brandon Choi and Jim Lee.  including governmental, regulatory, political, foreign exchange rate impacts, and the impact of competition, results of operations in new markets, global and domestic expansion efforts, capital resources and ability to obtain financing, market risks, and risks and costs related to the Year 2000.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 11, 2000
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