Beat Communication Unveils 'Eco Style', World's First Employee Eco-Software; Encouraging New Level in Enterprise-wide Environmental Participation.

Tokyo, June 17, 2008 - (JCN Newswire) - Tokyo-based Beat Communication Co., Ltd., the leading social networking package provider in Japan, is pleased to announce 'Eco Style', a new enterprise package for CO2 reduction designed as an IT solution for corporate environmental responsibility.

'Eco Style' allows users to set up their own life style for a sustainable development using this package. Employees or departments can choose any number of eco-related actions from custom listed activities within the system and gain points, comparing with each other or other departments. Each action is allocated scores according to the level of contribution for the environment.

Each user's screen provides information on ecological actions, recycling goods, current scores and e-learning materials. For example, the recycling corner provides information on items no longer being used. In recycling, eco-points are added to scores.

One can set monthly goals and following each plan, participate in CO2 reduction. 'Eco Style' is equipped with information on global warming, as education is an important factor in long-term environmental activity.

"The mission of Beat Communication is to assist in the challenging tasks that society faces - with IT," says Ryo Murai, CEO of Beat Communication. "In 2004, we released world's first intra-corporate social network services as a solution for the problems of information divide. Today we are releasing 'Eco-Style' as a solution aimed at global warming. Although the approach to environmental issues varies among countries, we will try to adapt to various directions with diversifying environmental solutions."

'Eco Style' is a scalable platform for companies or organizations of any size interested in developing CSR acitivities and encouraging employees to participate individually in the wider call to action on climate change.

In future, 'Eco Style' will interface with in-house SNS and mobile phones. An English version is also being planned for subsequent release.

'Eco Style' ASP shared server service plans start at $1100 per month (including server) for packages for up to 500 users.

For more information, please mail: press[at]beat.co.jp

About Beat Communication Co., Ltd.

Established in 2004, Tokyo-based Beat Communication produces lifestyles using social networking services such as "Beat Office" intra-corporate social networking packages. The pioneer in the business of social networking services in Japan, Beat Communication originates from the researches of Social Graph done at Keio University. For more information, please visit http://www.beat.co.jp .

Contact:

Beat Communication Co., Ltd.

Enviromental Media

Akiko Koba

Tel.: [phone]

Email: a-koba[at]beat.co.jp

Source: JCN http://www.japancorp.net

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