Beasley Direct Marketing, Inc. Wins International DMA ECHO Bronze Award.Award is Earned for Client Anritsu Company Multi-Channel Direct Marketing Campaign MORGAN HILL, Calif. -- Beasley Direct Marketing, Inc.: News Facts: * Beasley Direct Marketing, Inc. of Northern California Northern California, sometimes referred to as NorCal, is the northern portion of the U.S. state of California. The region contains the San Francisco Bay Area, the state capital, Sacramento; as well as the substantial natural beauty of the redwood forests, the northern , was awarded the distinguished Direct Marketing Association DMA (1) (Digital Media Adapter) See digital media hub. (2) (Document Management Alliance) A specification that provides a common interface for accessing and searching document databases. International ECHO Bronze Award Several organizations issue awards with this name:
n. 1. An electromechanical or electronic device for automatically opening a door, as one to a garage. 2. Informal An effective means of gaining success or seizing an opportunity. for our sales team," said Katherine Van Diepen, Anritsu Director of Marketing Communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales , Microwave Measurements Division. * This year's DMA International ECHO award competition had 1,300 entrants from agencies worldwide, and only 3 top winners (Bronze, Silver and Gold) are selected for 12 business categories. Beasley Direct Marketing, Inc. placed as a Bronze Echo winner in the Information Technology business category. * DMA International ECHO Awards honors the world's best direct marketing campaigns - campaigns that have raised the bar in terms of strategy, creativity and results. Campaigns recognized by ECHO not only do everything right in terms of marketing and creative execution, they demonstrate insight into audience behavior and earn the involvement of their target audience. Outstanding creative is necessary to win a coveted cov·et v. cov·et·ed, cov·et·ing, cov·ets v.tr. 1. To feel blameworthy desire for (that which is another's). See Synonyms at envy. 2. To wish for longingly. See Synonyms at desire. ECHO and is one of three required qualities. Award recipients must also have superb marketing strategy and excellent results. About us: Beasley Direct Marketing is known for applying the latest in marketing technology in online and direct marketing, such as email marketing, search engine optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden , pay-per-click advertising, mobile marketing, website design, direct mail marketing, and database management. Clients have included giants such as Business Objects/SAP and hot startups including NComputing and MarkMonitor. Beasley Direct Marketing is privately held and headquartered in Morgan Hill, California Morgan Hill (IPA: /ˈmɔrgɨn ˈhɪl/) is a city located in the southern part of Santa Clara County, California, USA. . For more information, go to www.BeasleyDirect.com or call Laurie Beasley, President, at 408-782-0046 x21 or email lbeasley@beasleydirect.com. Anritsu Company is the American subsidiary of Anritsu Corporation, a global provider of innovative solutions for more than 100 years. Anritsu has more than 3,700 employees in 18 countries, including offices throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , as well as in Canada, Central America, and South America. Anritsu Company provides solutions for existing and next-generation wired and wireless communication systems. Its measurement solutions include optical, microwave/RF, wireless and digital instruments that can be used during R&D, manufacturing, installation, and maintenance. Anritsu Company also provides precision microwave/RF components, optical devices, and high-speed devices for design into communication products. ECHO Competition began in 1929 as the "Best in Direct Mail" contest. As interest grew, and business expanded, it was changed in 1979 to encompass all types of media direct marketing spectrum. Today, ECHO is the longest established international award that honors excellence in direct marketing. Entries are evaluated on creativity, marketing strategy, and response results. ECHO winning campaigns stand as models for what direct marketers will strive for in the years ahead -- responsive to clients, engaged with customers, focused and accountable for measurable, meaningful outcomes that delight and exceed expectations. Resources: Case study: www.beasleydirect.com/ECHO/EchoCaseStudy Photo of agency and client team: www.BeasleyDirect.com/ECHO/TeamPhoto Detailed photo of direct mail piece: www.BeasleyDirect.com/ECHO/directmail Beauty photo of direct mail piece: http://www.beasleydirect.com/ECHO/WinningCampaignPhoto2009.pdf Photo of the email campaign and the registration and thank you pages: www.BeasleyDirect.com/ECHO/email |
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