Bears name new chief; CRICKET.

Byline: By Brian Halford

FORMER chief executive of Carlsberg UK Colin Povey will be unveiled as the new chief executive of Warwickshire tomorrow.

The appointment of Povey, 45, to replace the outgoing Dennis Amiss in April, means the county has followed its expected course of choosing a new chief with a background in business rather than cricket.

Povey is not without sporting credentials - he has represented his country at water polo -but his involvement in cricket up to now has been restricted to that of an enthusiast. He is chairman of Northamptonshire club side East Haddon.

With county cricket in its customary state of financial uncertainty, it was Povey's business acumen which was the key factor in him emerging successful from the four-strong short list.

Educated at Lancaster Grammar School and Liverpool University, Povey first joined Carlsberg UK as human resources director before graduating to commercial director and then chief executive. He left the company two years ago.

He has been at Edgbaston this week to check out his new patch and will work closely with the outgoing Amiss until the latter formally retires. Even then Amiss will be regularly on hand as a consultant to help Povey, who is a non-executive director of Northampton Saints rugby club, to make the transition into sport.

CAPTION(S):

STANDING DOWN... Dennis Amiss.