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Bear Stearns Launches Comprehensive Coverage of the Motorsport Industry; Bear Stearns Analyst Places a Neutral Rating on the Sector.


NEW YORK--(BUSINESS WIRE)--August 4, 1999--

Bear, Stearns & Co. Inc. leisure industry analyst and senior managing director Jason N. Ader initiated comprehensive coverage today of the Motorsport Industry with a Neutral rating on the sector in a 134 page report entitled "An Investor's Guide to Auto Racing". Mr. Ader's coverage of the industry includes all four public companies, International Speedway Corp. (ISCA ISCA International Symposium on Computer Architecture
ISCA International Speech Communication Association
ISCA International Speedway Corporation (stock symbol)
ISCA International Society for Computers and Their Applications
), Speedway Motorsports Inc. (TRK TRK Truck
TRK Tracking
TRK trunk (US DoD)
TRK Tyrosine Kinase Receptor
TRK Tarakan, Indonesia - Tarakan (Airport Code)
TRK Track/Tracker
TRK Team Rocket Killers (gaming) 
), Dover Downs Dover Downs Hotel & Casino is a hotel and casino that has a racing facility that holds harness horse racing and NASCAR events. The NEXTEL Cup track is now known as Dover International Speedway, and the Dover Downs name is used for horse racing events.  Entertainment Inc. (DVD DVD: see digital versatile disc.
DVD
 in full digital video disc or digital versatile disc

Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology.
) and Championship Auto Racing Teams (MPH).

"Despite our enthusiasm for the industry's fundamentals, we view the sector as fully valued Fully Valued

A stock whose price analysts believe reflects the market's recognition of the company's underlying fundamental earnings power and therefore is unlikely to rise further in price. If the stock goes up from that price, it is called overvalued.
 from an investment standpoint. Our discounted cash flow valuations for the public companies in our coverage reveal that much of the anticipated growth has already been priced into the stocks," Mr. Ader said today.

The business of Motor Sports is a growing multibillion-dollar industry and the fastest-growing major spectator sport in the US in terms of paid attendance and television viewership. The primary forces behind this performance are rising television rights fees, geographic expansion into major markets (such as Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. , Dallas/Ft. Worth and Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. ), attendance and concessions and sponsorships. Mr. Ader notes that for the publicly traded motorsport companies these growth drivers could cause earnings to expand at a compound annual rate of 15% to 20% over the next five years.

As a reference tool, "An Investor's Guide to Auto Racing" covers the entire universe of public motorsports companies and is the most comprehensive study of the industry with full discussions of the economics of the motorsports business, including the difference between NASCAR NASCAR (National Association for Stock Car Auto Racing), organization that sanctions American stock-car races, est. 1948. It held its first race in Daytona Beach, Fla. , CART and IRL 1. (jargon, chat) IRL - In real life. Generally synonymous with f2f.
2. (language, robotics) IRL - Industrial Robot Language.
 races for track owners. The report provides a unique perspective of the motorsport industry with three methods of valuation: Discounted Cash Flow; Enterprise Value/EBITDA; and PE/Growth Rate. To obtain a copy of this report, please call Glen Reid at (212) 272-6636.

Industry Earnings Growth Drivers

- Television Rights Fees:

Of the growth drivers fueling the motorsport industry television rights fees will have the greatest impact, Mr. Ader said. "Television rights fees are expected to show significant upside, as existing contracts come up for re-negotiation over the next few years. We expect an industry-wide gain in television rights fees to more than $300 million by 2002, up from the current level of about $100 million. We are forecasting that television fees will contribute 20% of the average track operator's revenue in 2004, almost double their share in 1999," Mr. Ader added.

- Admissions and Concessions:

Admissions and concessions compose the greatest portion of the industry's revenues, garnering nearly 60% of the total estimated for 1999. Mr. Ader expects this to decline as other sources (notably television rights) will account for a greater percentage over the next five years.

- Geographic Expansion and Sponsorships:

Geographic expansion and sponsorships are also factors as two major facilities have been built in the last three years, and corporate sponsorships have grown at a 10% compound annual rate over the past four years, to $1 billion in 1998 and should exceed $1.2 billion in 1999, Mr. Ader notes.

Investment Positives: What Will Support the Growth?

- Seating Expansion:

"Seating expansion will be quickly absorbed by fan demand which will support the growth of the industry," Mr. Ader said. In response to the surging demand for racing events, track operators have made seating expansion an integral part of their growth strategies--adding seats at a rate of 5% to 10% per year, Mr. Ader added.

- Active Industry Consolidation:

Over the past five years, the Years, The

the seven decades of Eleanor Pargiter’s life. [Br. Lit.: Benét, 1109]

See : Time
 three remaining publicly traded track operators--International Speedway, Speedway Motorsports and Dover Downs--have made a total of 12 track acquisitions, including ten Winston Cup dates, Mr. Ader said.

- The Value of a Winston Cup Race:

"One of the largest barriers of entry into the motorsports business is the scarcity of the Winston Cup series races," Mr. Ader said. "The high cost of constructing a Winston Cup-worthy facility as well as zoning and environmental restrictions favor the larger track operators, all of which have established working relationships with NASCAR and have proven they can successfully host major Winston Cup events," Mr. Ader added.

Investment Risks

Mr. Ader cautions that maintaining relationships with the respective sanctioning bodies is crucial to a company's operations, particularly with NASCAR as each of its event-sanctioning agreements is awarded on an annual basis. Other investment risks include industry sponsorships and government regulation, effects of inclement in·clem·ent  
adj.
1. Stormy: inclement weather.

2. Showing no clemency; unmerciful.



in·clem
 weather, safety concerns and economic downturn, Mr. Ader notes.

Bear, Stearns & Co. Inc., a leading investment banking and securities trading and brokerage firm, is a major subsidiary of The Bear Stearns Companies Inc. (NYSE NYSE

See: New York Stock Exchange
:BSC (Binary Synchronous Communications) See bisync. ). With approximately $20.1 billion in total capital, Bear Stearns serves governments, corporations, institutions and individuals worldwide. The company's business includes corporate finance and mergers and acquisitions, institutional equities and fixed income sales and trading, private client services, derivatives, foreign exchange and futures sales and trading, asset management and custody services. Through Bear, Stearns Securities Corp., it offers professional and correspondent clearing, including securities lending Securities Lending

When a brokerage lends securities owned by its clients to short sellers.

Notes:
This allows brokers to create additional revenue (commissions) on the short sale transaction.
. Headquartered in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
, the company has over 9,800 employees located in domestic offices in Atlanta, Boston, Chicago, Dallas, Los Angeles and San Francisco; and an international presence in Beijing, Buenos Aires, Dublin, Hong Kong, London, Lugano, Sao Paulo, Shanghai, Singapore and Tokyo. For additional information about Bear Stearns, please visit our website at http://www.bearstearns.com.
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Publication:Business Wire
Geographic Code:1USA
Date:Aug 4, 1999
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