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Beantown Pizza.


Boston's Gourmet Pizza is diving into the Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region,  market, not just dipping a toe.

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 Restaurants LP is opening 17 restaurants in the region this year. The Dallas-based chain already has Rancho Cucamonga Rancho Cucamonga (răn`chō k'kəmäng`gə), city (1990 pop. 101,409), San Bernardino co., S Calif.  and Long Beach locations, and plans to add restaurants in Mission Valley, San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. , Hesperia, Lancaster, Palmdale and Watts soon.

The restaurants feature an upbeat atmosphere and separate-seating sports bars. Besides pizza, the restaurants offer salads, steaks, and sandwiches. The menu also includes Boston versions of the barbecue and Thai chicken pizzas that have made the California Pizza Kitchen California Pizza Kitchen (NASDAQ: CPKI, known within the food industry as CPK) is a casual dining restaurant chain that specializes in California-style pizza. The restaurant was started in 1985 by attorneys Rick Rosenfield and Larry Flax in Beverly Hills, California,  a household name.

So far, the expansion plan is working.

"We have been extremely delighted to see the results of the first California openings for Boston's," said Howard Terry, vice president of marketing. "These stores are on track to be the highest sales volume restaurants in our system and it's an indicator of how well our concept works for the California restaurant patron."
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Title Annotation:Boston Pizza Restaurants LP opening restaurants
Author:York, Emily Bryson
Publication:Los Angeles Business Journal
Article Type:Brief article
Date:Sep 25, 2006
Words:157
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