Bean and Cheese Burrito Takes Dan Back to the 80s; Del Taco Launches Latest Dan Commercial Featuring Bean & Cheese Burritos in 80s Style.Business Editors and Restaurant Writers LAGUNA HILLS La·gu·na Hills A city of southern California southeast of Santa Ana. Population: 33,600. , Calif.--(BUSINESS WIRE)--May 28, 2002 In the latest installment of Del Taco's Dan the Product Guy television commercials, Dan shows off his 80s era early marketing expertise in promoting the company's signature half-pound bean and cheese burrito. Unfortunately, Dan's great new idea backfires, leaving a customer's car in charred ruins. The commercial begins airing today. "The popular Dan commercials have attracted a cult-like following, much like Del Taco Del Taco is a chain of North American fast-food restaurants specializing in Mexican-style offerings as well as American foods such as burgers, fries and shakes. The first Del Taco restaurant was founded in Yermo, California in 1961 by Ed Hackbarth and David Jameson. has built with its core audience during the past 38 years," said Tim Hackbardt, vice president of marketing at Del Taco Inc. "Most importantly Adv. 1. most importantly - above and beyond all other consideration; "above all, you must be independent" above all, most especially , Dan reminds consumers that Del Taco still slow-cooks their lard-free beans from scratch for more than three hours." This commercial, created and produced by G&M Plumbing in El Segundo El Segundo (ĕl sēgŭn`dō), industrial city (1990 pop. 15,223), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1917. Its products include navigation and computer systems, aircraft parts, office machines, telephone apparatus, and , Calif., is a continuation of last year's popular commercial about Dan slow-cooking the beans. "Last year, viewers liked seeing Dan when he first started at Del Taco," said Mickey Taylor, principal of G&M Plumbing in El Segundo. "This year, we're showing viewers one of the first promotional blunders that launched Dan's profound fast-food marketing career." The television ads will be airing in Los Angeles, San Diego, Bakersfield, Blythe, Las Vegas, Palm Springs, Reno, Modesto, Salt Lake City, Santa Maria, Billings, Yucca Valley, Yuma/El Centro and Phoenix, Flagstaff Flagstaff, city (1990 pop. 45,857), seat of Coconino co., N Ariz., near the San Francisco Peaks; inc. 1894. Lumbering, ranching, and a lively tourist trade thrive in the region, where many ruined pueblos, numerous state parks, several lakes, and large pine forests and Kingman, Ariz. A complementary radio spot where Dan is part of a morning radio show gag pokes fun at Dan's gullible side. The radio campaign, also created by G&M Plumbing, will air in Los Angeles, Palm Springs, Barstow, and Tulare, Calif. Del Taco is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. that operates, or franchises, more than 395 Mexican quick service restaurants throughout the United States. Del Taco is the second largest Mexican restaurant chain in the United States with individual restaurant sales volumes that exceed all other Mexican quick service competitors. Del Taco features fresh ingredients, made-to-order food, unique Mexican entrees, and an American menu that includes double cheeseburgers, shakes and crinkle crin·kle v. crin·kled, crin·kling, crin·kles v.intr. 1. To form wrinkles or ripples. 2. To make a soft crackling sound; rustle. v.tr. To cause to crinkle. cut fries. Del Taco restaurants are designed with a festive interior and drive-thru. Note to Editors: Photos and tapes available upon request. |
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