Beam Global Spirits and Wine Shakes Up the Big Easy to Celebrate the Cocktail.The Leading American Spirit Company Sponsors Tales of the Cocktail 2009 DEERFIELD, Ill. -- Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE NYSE See: New York Stock Exchange :FO)], the leading American spirits company, will join Tales of the Cocktail, the premier cocktail and culinary festival that celebrates the history and culture of dining and drinking in New Orleans New Orleans (ôr`lēənz –lənz, ôrlēnz`), city (2006 pop. 187,525), coextensive with Orleans parish, SE La., between the Mississippi River and Lake Pontchartrain, 107 mi (172 km) by water from the river mouth; founded , July 8 - 12. As sponsor of seven events, Beam Global's brand ambassadors will descend on New Orleans for a week of cocktails, cuisine and culture. "Being a part of the Tales of the Cocktail's week-long celebration gives us a tremendous opportunity to showcase our brands and toast the industry," said Bill Newlands, president of Beam Global's U.S. Business. "Events like these get to the heart of what our BEAMERICA platform is all about - doing business smarter, faster, better and showing the industry why we are truly the 'Great American Spirits Company.'" Beam Global and our portfolio of brands will host: Stop Talking... Go FRESH: Tony Abou-Ganim and Dale Degroff will share their insight on running a fresh beverage program with the help of Cruzan[R] Rum. July 8, 2009, 2:30 p.m. - 4:00 p.m. at the Hotel Monteleone La Nouvelle Orleans East & West Ballroom American Whiskey Legends: Moderator Paul Pacult and his panel including Fred Noe of Jim Beam[R] Bourbon, Harlan Wheatley of Buffalo Trace[R] Bourbon, Tom Bulleit of Bulleit Bourbon and Bill Samuels of Maker's Mark[R] Bourbon will discuss what makes American whiskey a world-class libation li·ba·tion n. 1. a. The pouring of a liquid offering as a religious ritual. b. The liquid so poured. 2. Informal a. A beverage, especially an intoxicating beverage. b. , and lead the audience on a taste tour of Bourbon. July 9, 2009, 4:30 p.m. - 6:00 p.m. at the Hotel Monteleone Riverview Room Midnight in the Garden of Agave Agave, in Greek mythology Agave (əgā`vē): see Pentheus. agave, in botany agave: see amaryllis. : Prepare for your senses to be captivated cap·ti·vate tr.v. cap·ti·vat·ed, cap·ti·vat·ing, cap·ti·vates 1. To attract and hold by charm, beauty, or excellence. See Synonyms at charm. 2. Archaic To capture. as you enter into Hornitos(TM) Mischieve[TM] in the Garden of Agave. As you pass through lush foliage on a carpet of fog, beautiful agave girls will greet you with your choice of a unique "Hornitail" beverage in which Hornitos --the 100 percent pure agave tequila-- mischievously replaces non-tequila base spirits in classic cocktail combinations. July 9. 2009, 10:30 p.m.-1:00 a.m., Invitation Only. Tequila Media Breakfast at Brennan's: Hosted by Tres Generaciones[R] Tequila Ambassador Jaime Rodriguez and Master Mixologist Bobby "G" Gleason. Invited guests will enjoy tequila breakfast cocktails while learning the history of the "3 Dons" of tequila. July 10, 2009, Invitation Only. The Great Whisk(e)y Debate: Esteemed debaters from both sides of the pond - a Bourbon advocate, a Scotch malt master, and a Canadian Whisky ambassador - will tilt their glasses and enjoy some good-humored history, tasting and bourbon education, while debating whisk(e)y's finer points. July 10 2009, 12:30 p.m. - 2:30 p.m. at the Bourbon House. Carnivorous car·niv·o·rous adj. 1. Of or relating to carnivores. 2. Flesh-eating or predatory: a carnivorous bird. 3. Cocktails: Learn why tantalizing tan·ta·lize tr.v. tan·ta·lized, tan·ta·liz·ing, tan·ta·liz·es To excite (another) by exposing something desirable while keeping it out of reach. sweet-and-salty carnivorous cocktails have gained a passionate cult following. Red Stag by Jim Beam[TM], Kara Kara (kär`ə), river, c.140 mi (230 km) long, NE European and NW Siberian Russia. It flows N from the N Urals into the Kara Sea, forming part of the traditional border between European and Asian Russia. It is navigable in its lower course. Newman, Todd Thrasher thrasher: see mimic thrush. thrasher Any of 17 species (family Mimidae) of New World songbirds that have a downcurved bill and are noted for noisily foraging on the ground in dense thickets and for loud, varied songs. and Adam Seger will look at wonderful ways bartenders are digging into this meaty topic, and the ongoing quest to create fun cocktails with novelty and shock value. July 11, 2009, 12:30 p.m.- 2:00 p.m. at the St. Charles Room (Astor Crowne Plaza). Experience Le Nez de Courvoisier: Enjoy a tasting of Courvoisier[R] Cognac luxury marques Marques may refer to:
Beam Global is also proud to boast Cruzan[R] Rum as a featured spirit in the Tales of the Cocktail official cocktail, the Creole Julep julep (j  lĭp) or mint julep, alcoholic beverage of the S United States. From Maksym Pazuniak, a mixologist at Cure, the Julep will be served at
all events throughout the week.
Creole Julep Created by Maksym Pazuniak of Cure 2 1/4 parts Cruzan[R] Single Barrel Estate Rum 1/2 part. Clement Creole Shrubb Liqueur liqueur (lĭkûr`), strong alcoholic beverage made of almost neutral spirits, flavored with herb mixtures, fruits, or other materials, and usually sweetened. The name derives from the Latin word to melt. 1/4 part Captain Morgan[R] 100 Rum 2 dashes Fee Bros BROS Brothers BROS Benefits and Retirement Operations Section (King County, Washington) BROS Barnes and Richmond Operatic Society (London, UK) . Peach bitters 2 dashes Angostura Angostura: see Ciudad Bolívar. [R] bitters 8-10 mint leaves 1 Demerara Sugar demerara sugar Noun brown crystallized cane sugar from the West Indies [after Demerara, a region of Guyana] Noun 1. demerara sugar - light brown cane sugar; originally from Guyana demerara Cube Muddle sugar, Creole Shrubb and bitters until sugar is dissolved in a 10 oz. tall glass. Add mint and press to express oils. Add cracked ice. Add Cruzan and Captain Morgan 100 and stir until frost appears on outside of glass. Garnish with mint sprig. Editor's note: For images and recipes served at each event, please contact Chelsea Cummings, ccummings@qorvis.com, 202-683-3106. About Tales of the Cocktail Tales of the Cocktail is an internationally acclaimed festival of cocktails, cuisine and culture held annually in New Orleans, Louisiana. The event brings together the best and brightest of the cocktail community--award-winning mixologists, authors, bartenders, chefs and designers--for a five-day celebration of the history and artistry of making drinks. Each year offers a spirited series of dinners, demos, tastings, competitions, seminars, book signings, tours and parties all perfectly paired with some of the best cocktails ever made. About the New Orleans Culinary and Cultural Preservation Society The New Orleans Culinary and Cultural Preservation Society is a non-profit organization committed to preserving the unique culture of dining and drinking in New Orleans and the storied bars and restaurants that have contributed to the city's world-wide culinary acclaim. This organization supports members of the hospitality industry through education and the production of events like Tales of the Cocktail, and most recently, Trails of the Cocktail, a scholarship program for emerging talent in the cocktail industry. Every summer spirits from around the world descend on America's most soulful city. This summer will be no different as Tales of the Cocktail returns. Join us for a spirited schedule of cocktails, cuisine and culture that will stir even the most idle of souls. For more information on Tales of the Cocktail, visit the website at www.TalesoftheCocktail.com or call 504-948-0511. TICKETS ON SALE NOW. About Beam Global Spirits & Wine: Inspiring conversations around the world, Beam Global Spirits & Wine, Inc., is building brands people want to talk about. Consumers from all corners of the globe call for our brands, including Jim Beam[R] Bourbon, Sauza[R] Tequila, Canadian Club[R] Whisky, Courvoisier[R] Cognac, Maker's Mark[R] Bourbon, Laphroaig[R] Scotch Whisky, Cruzan[R] Rum, Larios[R] Gin, Whisky DYC DYC Division of Youth Corrections DYC Diocesan Youth Council DYC Destilerías Y Crianza (Spanish whiskey) DYC Direct Yaw Moment Control [R], Teacher's[R] Scotch Whisky, DeKuyper[R] Cordials and Liqueurs Liqueurs are high-alcohol, high-sugar beverages with added flavorings usually derived from herbs, fruits, or nuts. Liqueurs are distinct from flavored liquors, fruit brandy and eau de vie which contain no sugar. Most liqueurs range between 15 and 70 percent alcohol by volume. and Knob Creek[R] Bourbon. Beam Global Spirits & Wine is part of Fortune Brands, Inc. (NYSE:FO), a leading consumer brands company recently named one of the World's Most Admired Companies by Fortune magazine. For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility, visit www.beamglobal.com and www.drinksmart.com. [c] 2009 Beam Global Spirits & Wine, Inc., Deerfield, IL. drink smart[R] |
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