Beam Global Spirits & Wine.Beam Global Spirits & Wine has renewed its sponsorship of NASCAR racing The NASCAR Racing series of video games, developed by Papyrus, started in 1994 and ended with the release of NASCAR Racing 2003 Season in 2003. Later NASCAR games were released by Electronic Arts, who took over the official sport license. . Flagship brand Jim Beam will continue its partnership with Robby Gordon Motorsports Robby Gordon Motorsports is a NASCAR Nextel Cup Series Team. It fields the #7 Jim Beam/Menards Ford Fusion for Robby Gordon. It is based in Huntersville, North Carolina and is owned by Gordon and heavily supported by John Menard, Jr. (RGM RGM Restaurant General ManagerRGM Robby Gordon Motorsports (NASCAR team) RGM Regional General Manager RGM Robert George Meek (British music producer) RGM Radar Guided Missile ) as a sponsor of the No. 7 Ford Fusion during the 2007 NASCAR NASCAR (National Association for Stock Car Auto Racing), organization that sanctions American stock-car races, est. 1948. It held its first race in Daytona Beach, Fla. Nextel Cup. Financial details of the link-up were not disclosed. Jim Beam will sponsor 12 races this year, which marks the third year of its partnership with RGM. The brand will use its sponsorship to emphasize responsible drinking and will highlight programs throughout the season that focus on preventing underage drinking and drunk driving. |
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