Beam Global Spirits & Wine Canada Joins Spirits Canada, Association of Canadian Distillers.Canadian Club This article refers to the Canadian Club brand of whisky. For the Toronto club which hears speeches from prominent individuals, see Canadian Club of Toronto. [R] Owner Committed to Premiumization and Growth of Canada's Spirits Industry DEERFIELD, Ill. -- Beam Global Spirits & Wine, Inc., owner of Canadian Club[R] Canadian whisky Canadian whisky is whisky made in Canada; by law it must be aged there at least three years[1] in a wooden barrel of not greater than 700 L capacity[2]. and a unit of Fortune Brands (NYSE NYSE See: New York Stock Exchange :FO), is joining Spirits Canada, formerly known as the Association of Canadian Distillers, to reinforce its commitment to the growth of the Canadian distilled spirits industry. Made up of Canada's leading distillers, Spirits Canada is the national trade association of Canadian manufacturers and marketers of distilled spirits, including Canadian whisky. Spirits Canada's mission is to protect and advance the interests of its members, and to promote and protect, both nationally and internationally, the well-being and vitality of the distilling industry in Canada. The association collaborates with key stakeholders Stakeholders All parties that have an interest, financial or otherwise, in a firm-stockholders, creditors, bondholders, employees, customers, management, the community, and the government. in the beverage alcohol industry to develop policies and practices that will lead to mutual benefit to governments, manufacturers and consumers of spirits products. Philip Mills, Managing Director Europe & Canada, Beam Global Spirits & Wine, Inc. will serve on the Spirits Canada Board. "As the owner of one of Canada's leading whiskies, Beam Global is investing behind the growth of the distilled spirits industry in Canada. Our membership to Spirits Canada enhances that investment. We are committed to playing a leadership role in elevating the distilled spirits category in this important market for Canadian Club and our other brands, including Sauza[R] tequila tequila Distilled liquor, usually clear in colour and unaged, made from the fermented juice of the Mexican agave plant. (See agave family.) It contains 40–50% alcohol. , Jim Beam Jim Beam is a brand of bourbon whiskey, distilled in Clermont, Kentucky. This brand of whiskey has been distilled since 1795. The Jim Beam brand is owned by Beam Global Spirits & Wine, which is in turn owned by holding company Fortune Brands. [R] bourbon, Maker's Mark Maker's Mark is a hand crafted small batch type of bourbon whisky distilled in Loretto, Kentucky. When the famous T.W. Samuels family of distilling sold their distillery and their trademarks in the 1950s, those members of the family who wished to continue in the business [R] bourbon, Courvoisier[R] cognac and Alberta Pure[R] vodka," said Mills. Jan Field, Regional Director, Canada, Beam Global Spirits & Wine, Inc. reiterated the importance of collaborating as an industry: "I look forward to continuing to work with the Canadian Liquor Control Boards and other industry stakeholders to generate mutually beneficial Adj. 1. mutually beneficial - mutually dependent interdependent, mutualist dependent - relying on or requiring a person or thing for support, supply, or what is needed; "dependent children"; "dependent on moisture" opportunities," he said. "With an estimated economic impact of more than two billion dollars in Canada, the industry provides significant opportunities to benefit both the public and private sectors through economic growth. Spirits Canada is ideally positioned to help maximize those opportunities, which is good for the government, good for the industry and ultimately - good for Canadian distilled spirits consumers." "We are pleased to welcome Beam Global, a leading industry player, to our organization," said Spirits Canada president, Jan Westcott. "The Canadian Club brand and its Walkerville, Ontario-based Canadian Club Heritage Center are remarkable Canadian assets that play an important role in contributing to the success of the industry in Canada. We look forward to the company's participation as together we explore ways to further strengthen the long-term prospects of the Canadian spirits sector." In addition, Spirits Canada represents the industry from a social responsibility perspective. "Beam Global is committed to high standards of corporate social responsibility through our commitment to the environment and responsible marketing and advertising practices," said Philip Mills. "We welcome the opportunity to collaborate with Spirits Canada in an effort to continue to elevate the importance of social responsibility in Canada." Beam Global is committed to promoting responsibility through its proprietary Drink Smart[R] platform designed to promote responsible consumption. Drink Smart[R] embodies the following principles: * If you're under the legal purchase age, don't drink. * If you're of legal purchase age and choose to drink, do so in moderation. * Never drive when over the legal limit. * If you can't drink responsibly, don't drink at all. Beam Global Spirits & Wine adheres to its proprietary Marketing Code of Practice to ensure its commitment to responsible marketing is consistent around the world. About Beam Global: Inspiring conversations around the world, Beam Global Spirits & Wine, Inc., is building brands people want to talk about. Consumers from all corners of the globe call for our brands, including Jim Beam[R] Bourbon, Sauza[R] Tequila, Canadian Club[R] Whisky, Courvoisier[R] Cognac, Maker's Mark[R] Bourbon, Laphroaig[R] Scotch Whisky Scotch whisky n. A whiskey distilled in Scotland from malted barley. Noun 1. Scotch whisky - whiskey distilled in Scotland; especially whiskey made from malted barley in a pot still , Larios[R] Gin, Whisky DYC DYC Division of Youth Corrections DYC Diocesan Youth Council DYC Destilerías Y Crianza (Spanish whiskey) DYC Direct Yaw Moment Control [R], Teacher's[R] Scotch Whisky, DeKuyper[R] Cordials and Liqueurs Liqueurs are high-alcohol, high-sugar beverages with added flavorings usually derived from herbs, fruits, or nuts. Liqueurs are distinct from flavored liquors, fruit brandy and eau de vie which contain no sugar. Most liqueurs range between 15 and 70 percent alcohol by volume. , Knob Creek Knob Creek can refer to:
About Spirits Canada: Spirits Canada is the leading voice for the Distilled Spirits Industry across Canada Across Canada was an afternoon program that formerly aired on The Weather Network. The segment ran from early 1999 until mid 2002. The show ran from 3:00PM ET until 7:00 PM ET. and includes as its members Alberta Distillers Limited, Bacardi Canada Inc., Beam Global Canada, Canadian Mist Distillers Limited, Corby Distilleries Limited, Diageo Canada Inc., Hiram Walker Hiram Walker (4 July 1816 – 12 January 1899) was an American grocer and distiller, and the eponym of the famous distillery in Windsor, Ontario, Canada directly across from Detroit, Michigan. Walker founded the distillery in 1858 in what was then Walkerville, Ontario. & Sons Limited, Peter Mielzynski Agencies Limited, Schenely Distilleries Inc., and The Black Velvet Distilling Co., Lt. Spirits Canada represents approximately 75% of all spirits production in Canada . (c) 2008 Beam Global Spirits & Wine, Inc., Deerfield, IL drink smart[R] |
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