Beam Global Spirits & Wine Acquires EFFEN[R] Vodka.Company Aims to Expand Distribution for Growing Super-Premium Brand DEERFIELD, Ill. -- Beam Global Spirits & Wine, the premium spirits business of Fortune Brands (NYSE NYSE See: New York Stock Exchange : FO), today announced it has acquired the EFFEN[R] Vodka brand from the Sazerac Company, Inc. EFFEN, named after the Dutch word for smooth, is a super-premium brand produced in Holland with a patented distillation process. "EFFEN Vodka is an excellent fit with our brand portfolio, and we're excited to put our sales and distribution muscle behind it to accelerate the brand's growth," said Matt Shattock, president and chief executive officer of Beam Global Spirits & Wine. "EFFEN has built a strong following in select markets, and we believe our sales and marketing organizations can help expand distribution and build excitement for EFFEN in many more markets in the U.S. and around the world." With annual net sales Net Sales The amount a seller receives from the buyer after costs associated with the sale are deducted. Notes: This amount is calculated by subtracting the following items from gross sales: merchandise returned for credit, allowances for damaged or missing goods, freight of approximately $10 million, EFFEN's distribution is currently concentrated in Chicago, Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, and major Florida markets. The EFFEN product line includes EFFEN Vodka, EFFEN Black Cherry black cherry, n See wild cherry. black cherry prunusserotina. Vodka and limited edition EFFEN Raspberry Vodka. As part of the transaction for EFFEN, Beam Global has sold the Old Taylor whiskey brand and inventory to Sazerac. Other terms of the proposed transaction were not disclosed. About Beam Global Spirits & Wine: Inspiring conversations around the world, Beam Global Spirits & Wine, Inc., is Building Brands People Want to Talk About. Consumers from all corners of the globe call for our brands, including Jim Beam Jim Beam is a brand of bourbon whiskey, distilled in Clermont, Kentucky. This brand of whiskey has been distilled since 1795. The Jim Beam brand is owned by Beam Global Spirits & Wine, which is in turn owned by holding company Fortune Brands. [R] Bourbon, Sauza[R] Tequila, Canadian Club[R] Whisky, Courvoisier[R] Cognac, Maker's Mark[R] Bourbon, Laphroaig[R] Scotch Whisky, Cruzan[R] Rum, Larios[R] Gin, Whisky DYC DYC Division of Youth Corrections DYC Diocesan Youth Council DYC Destilerías Y Crianza (Spanish whiskey) DYC Direct Yaw Moment Control [R], Teacher's[R] Scotch Whisky, DeKuyper[R] Cordials and Liqueurs Liqueurs are high-alcohol, high-sugar beverages with added flavorings usually derived from herbs, fruits, or nuts. Liqueurs are distinct from flavored liquors, fruit brandy and eau de vie which contain no sugar. Most liqueurs range between 15 and 70 percent alcohol by volume. and Knob Creek[R] Bourbon. Beam Global Spirits & Wine is part of Fortune Brands, Inc. (NYSE:FO), a leading consumer brands company recently named one of the World's Most Admired Companies by Fortune magazine. For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility, visit www.beamglobal.com and www.drinksmart.com. [c] 2009 Beam Global Spirits & Wine, Inc., Deerfield, Ill. drink smart[R] |
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