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Beam Global Spirits & Wine, Inc. Supports the Century Council's ALot2Lose.


The Century Council Educates Parents and Teens on the Dangers of Drunk Driving and Underage Drinking

DEERFIELD, Ill. -- Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE NYSE

See: New York Stock Exchange
:FO)], a global leader in premium spirits, is pleased to support The Century Council's new educational campaign, ALot2Lose. The Century Council, a not-for-profit organization funded by distillers and dedicated to fighting drunk driving and underage drinking, is expanding its Girl Talk: Choices and Consequences of Underage Drinking program to educate teens on the negative social consequences that can result from underage drinking. ALot2Lose.com offers a look at what can happen when a video from an underage drinking party surfaces on a social networking web site See social networking Web sites and social networking site. .

Beam Global is also pleased to support The Century Council in the launch of additional educational programs in April, including:
[TABLE OMITTED]


"We are committed to supporting The Century Council and their important mission to educate communities about the dangers and repercussions repercussions nplrépercussions fpl

repercussions nplAuswirkungen pl 
 of drunk driving and underage drinking," stated Chris Swonger, senior vice president of corporate affairs, Beam Global Spirits & Wine, Inc. "We commend The Century Council for their launch of ALot2Lose. With so many teens on social networking sites, it's important to illustrate the dangers of underage drinking through those mediums. Beam Global understands the importance of The Century Council's programs to our community, and we are honored to work with them to encourage the dialogue between parents and their kids regarding the dangers of drunk driving and underage drinking."

Beam Global Spirits & Wine has an extensive history of supporting programs that help fight drunk driving and underage drinking. Through its drink smart[R] responsibility platform, Beam Global educates consumers on how to make responsible decisions about alcohol and reminds them of these basic principles: 1) if you're under 21, don't drink; 2) if you're of legal purchase age and choose to drink, do so in moderation; 3) never drive drunk and 4) if you can't drink responsibly, don't drink at all.

About Beam Global Spirits & Wine:

Inspiring conversations around the world, Beam Global Spirits & Wine, Inc., is building brands people want to talk about. Consumers from all corners of the globe call for our brands, including Jim Beam Jim Beam is a brand of bourbon whiskey, distilled in Clermont, Kentucky. This brand of whiskey has been distilled since 1795. The Jim Beam brand is owned by Beam Global Spirits & Wine, which is in turn owned by holding company Fortune Brands. [R] Bourbon, Sauza[R] Tequila, Canadian Club This article refers to the Canadian Club brand of whisky. For the Toronto club which hears speeches from prominent individuals, see Canadian Club of Toronto. [R] Whisky, Courvoisier[R] Cognac, Maker's Mark Maker's Mark is a hand crafted small batch type of bourbon whisky distilled in Loretto, Kentucky.

When the famous T.W. Samuels family of distilling sold their distillery and their trademarks in the 1950s, those members of the family who wished to continue in the business
[R] Bourbon, Laphroaig[R] Scotch Whisky Scotch whisky
n.
A whiskey distilled in Scotland from malted barley.

Noun 1. Scotch whisky - whiskey distilled in Scotland; especially whiskey made from malted barley in a pot still
, Larios[R] Gin, Whisky DYC DYC Division of Youth Corrections
DYC Diocesan Youth Council
DYC Destilerías Y Crianza (Spanish whiskey)
DYC Direct Yaw Moment Control
[R], Teacher's[R] Scotch Whisky, DeKuyper[R] Cordials and Liqueurs Liqueurs are high-alcohol, high-sugar beverages with added flavorings usually derived from herbs, fruits, or nuts.

Liqueurs are distinct from flavored liquors, fruit brandy and eau de vie which contain no sugar.

Most liqueurs range between 15 and 70 percent alcohol by volume.
, Knob Creek[R] Bourbon and Starbucks[TM] Liqueurs. Beam Global Spirits & Wine is part of Fortune Brands, Inc. (NYSE:FO), a leading consumer brands company with annual sales exceeding $8 billion. For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.

(c) 2008 Beam Global Spirits & Wine, Inc., Deerfield, IL

drink smart[R]
COPYRIGHT 2008 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2008 Gale, Cengage Learning. All rights reserved.

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Publication:Business Wire
Article Type:Company overview
Date:May 1, 2008
Words:466
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