Beam Global Spirits & Wine, Inc. Supports the Century Council's "Girl Talk" Program.

The Century Council Educates Parents and Teens on the Dangers of Drunk Driving and Underage Drinking

DEERFIELD, Ill. -- Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE:FO)], a global leader in premium spirits, is pleased to support The Century Council's educational campaign, "Girl Talk." The Century Council, a not-for-profit organization funded by distillers and dedicated to fighting drunk driving and underage drinking, held two "Girl Talk" initiatives in the month of June to help mothers start the dialogue with their teenage daughters about the dangers of underage drinking.

A survey commissioned by The Century Council revealed that nearly half of all mothers think underage drinking is acceptable under some circumstances. The survey found that mothers of teenage daughters underestimate the occurrence of underage drinking among their own daughters and misjudge the seriousness of the issue. To combat these findings, The Century Council created the interactive "Girl Talk" program, which was launched this month in Cincinnati, Ohio with the support of Heather Mitts, who is a member of the U.S. Women's Olympic Soccer Team. The program was also launched in Highstown, New Jersey at the Julie Foudy Sports Leadership Academy. The Century Council has produced a website for mothers, www.girlsanddrinking.org, and a website for daughters, www.grltlk.org, with additional information on how to start the underage drinking conversation.

"We are committed to supporting The Century Council and their important mission to educate communities about the dangers and repercussions of drunk driving and underage drinking," stated Chris Swonger, senior vice president of corporate affairs, Beam Global Spirits & Wine, Inc. "We commend The Century Council for their launch of "Girl Talk," a program focused on mothers and daughters and the importance of that relationship in combating underage drinking. Beam Global is honored to work with The Century Council to encourage the dialogue between parents and their kids regarding the dangers of drunk driving and underage drinking."

Beam Global Spirits & Wine has an extensive history of supporting programs that help fight drunk driving and underage drinking. Through its drink smart[R] responsibility platform, Beam Global educates consumers on how to make responsible decisions about alcohol and reminds them of these basic principles: 1) if you're under 21, don't drink; 2) if you're of legal purchase age and choose to drink, do so in moderation; 3) never drive drunk and 4) if you can't drink responsibly, don't drink at all.

About Beam Global Spirits & Wine:

Inspiring conversations around the world, Beam Global Spirits & Wine, Inc., is building brands people want to talk about. Consumers from all corners of the globe call for our brands, including Jim Beam[R] Bourbon, Sauza[R] Tequila, Canadian Club[R] Whisky, Courvoisier[R] Cognac, Maker's Mark[R] Bourbon, Laphroaig[R] Scotch Whisky, Larios[R] Gin, Whisky DYC[R], Teacher's[R] Scotch Whisky, DeKuyper[R] Cordials and Liqueurs, Knob Creek[R] Bourbon and Starbucks[TM] Liqueurs. Beam Global Spirits & Wine is part of Fortune Brands, Inc. (NYSE:FO), a leading consumer brands company with annual sales exceeding $8 billion. For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.

[c] 2008 Beam Global Spirits & Wine, Inc., Deerfield, IL

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