Beam Global Spirits & Wine, Inc. Selects The Licensing Company for Portfolio Brand Extensions.Partnership Streamlines Brand Licensing Extensions to Create Greater Efficiencies for Beam Global's Spirits Portfolio DEERFIELD, Ill. -- Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE NYSE See: New York Stock Exchange :FO)], a global leader in premium spirits and wine, has selected brand extension agency The Licensing Company of North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. (TLC TLC total lung capacity; thin-layer chromatography. TLC abbr. 1. thin-layer chromatography 2. ), as its leading brand licensing agency of record. The agreement covers all countries around the world with the exception of Australia and New Zealand New Zealand (zē`lənd), island country (2005 est. pop. 4,035,000), 104,454 sq mi (270,534 sq km), in the S Pacific Ocean, over 1,000 mi (1,600 km) SE of Australia. The capital is Wellington; the largest city and leading port is Auckland. , which will continue to be represented by Newman International. Under the agreement, TLC adds Beam Global's flagship brand, Jim Beam Jim Beam is a brand of bourbon whiskey, distilled in Clermont, Kentucky. This brand of whiskey has been distilled since 1795. The Jim Beam brand is owned by Beam Global Spirits & Wine, which is in turn owned by holding company Fortune Brands. [R] bourbon to the roster of brands it represents. It will continue to represent the former Allied Domecq Allied Domecq PLC was an international company, headquartered in Bristol, UK that operated spirits, wine, and quick service restaurant businesses. History Allied Domecq was the result of a 1994 merger between Allied Lyons and Pedro Domecq.[1]. brands that Beam Global acquired including Sauza[R] tequila, Courvoisier[R] cognac, Canadian Club This article refers to the Canadian Club brand of whisky. For the Toronto club which hears speeches from prominent individuals, see Canadian Club of Toronto. [R] Canadian whisky and Maker's Mark[R] bourbon. TLC's licensing strategy for Beam Global's portfolio focuses on extending the brands' unique qualities into food and beverage F&B is a common abbreviation in the United States and Commonwealth countries, including Hong Kong. F&B is typically the widely accepted abbreviation for "Food and Beverage," which is the sector/industry that specializes in the conceptualization, the making of, and delivery of foods. categories and lifestyle and accessories products. Previous work includes Sauza margarita mix, the Maker's Mark Bourbon House and Lounge, Courvoisier cigars, and an award-winning line of Sauza condiments. "The Licensing Company has a solid track record with global brands from its days with the former Allied Domecq. Not only do they have a deep-seated knowledge of the spirits licensing industry, but also of our brands. Their relevant experience eliminates any learning curve and we can get down to business right away," said Jeff Christensen, Senior Manager, Global Licensing & Strategic Partnerships, Beam Global Spirits & Wine, Inc. "We are very confident about introducing our flagship brand Jim Beam to TLC. Along with the other brands that TLC represents, we will work towards increasing consumer awareness, building brand equity and expanding our brands into lifestyle and culinary sectors of the market, in a responsible manner." "TLC is excited to strengthen its relationship with Beam Global with the addition of Jim Beam into our global portfolio of leading food and beverage brands," said Daniel Avener, TLC's Global F&B Brand Director. "The appointment marks a significant step in the expansion of our Food & Beverage division and reinforces the global reach of our program. We will continue our results-oriented approach with these brands, which already is evident in the success of our work with Sauza[R] tequila, Canadian Club[R] Canadian whisky, Courvoisier[R] cognac and Maker's Mark[R] bourbon." TLC created its worldwide Food & Beverage division in 2005 to advise clients on brand-building initiatives in two of the fastest growing categories in the licensing industry. The agency is responsible for creating the third largest Food & Beverage-based brand extension program in the world based on previous work on spirit brands. About Beam Global Spirits & Wine Beam Global Spirits & Wine, Inc. is the fourth largest spirits company in the world. With nine of the world's top-100 premium spirits in its portfolio, the company's brands hold global and national leadership positions in key categories, including Jim Beam[R] bourbon; Canadian Club[R] Canadian whisky; Courvoisier[R] cognac; Laphroaig[R] Scotch; Sauza[R] tequila; Larios[R] gin; Whisky DYC DYC Division of Youth Corrections DYC Diocesan Youth Council DYC Destilerías Y Crianza (Spanish whiskey) DYC Direct Yaw Moment Control [R]; Teacher's[R] Scotch; and DeKuyper[R] cordials. The portfolio also includes Maker's Mark[R] bourbon, Knob Creek[R] bourbon and The Small Batch Bourbon Collection[R], and Starbucks[TM] Liqueurs Liqueurs are high-alcohol, high-sugar beverages with added flavorings usually derived from herbs, fruits, or nuts. Liqueurs are distinct from flavored liquors, fruit brandy and eau de vie which contain no sugar. Most liqueurs range between 15 and 70 percent alcohol by volume. . Beam Wine Estates is a top-five super-premium wine company in the U.S., featuring Clos du Bois[R], the number two super-premium U.S. wine brand, and the award-winning Geyser geyser (gī`zər) [Icel.], hot spring from which water and steam are ejected periodically to heights ranging from a few to several hundred feet. Peak[R] wines. Beam Global Spirits & Wine, Inc. is part of Fortune Brands, Inc. (NYSE:FO), a $8 billion leading consumer brands company. For more information on Beam Global Spirits & Wine and the company's sales and distribution partners, please visit www.beamglobal.com. [c] 2006 Beam Global Spirits & Wine, Inc., Deerfield, IL. About The Licensing Company A global licensing agency that specializes in creating long-term strategic brand extension programs for some of the world's top brands. The Licensing Company was founded in London in 1996 with the goal of providing sensational results for its clients. Through its four strategically placed offices, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , London, Tokyo and Paris, TLC currently boasts over 2,000 live licensee contracts, more than $1 billion in retail sales, 32,000 product lines and access to over 80% of the world's consumer marketplace. TLC North America has already achieved record success in its four years in business. Among the world-class names in the TLC portfolio are well-established spirit brands, including Courvoisier[R] cognac, KahlE[bar]a[R] liqueur liqueur (lĭkûr`), strong alcoholic beverage made of almost neutral spirits, flavored with herb mixtures, fruits, or other materials, and usually sweetened. The name derives from the Latin word to melt. , Malibu[R] rum and Sauza[R] tequila; Michelin[R] and Perrier[R], as well as Love isC*, the instantly recognizable cartoon-based property first introduced in the 1970s. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion