Beam Global Spirits & Wine, Inc. Implements Global Marketing Code.Code Upholds High Standards of Responsible Marketing Practices DEERFIELD, Ill. -- Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE NYSE See: New York Stock Exchange :FO)], a global leader in premium spirits and wine, announces the launch and immediate implementation of the Beam Global Spirits & Wine Marketing Code of Practice. The Code sets a high standard around the world for the company's marketing and advertising activities. It defines basic principles and guidelines on how to market all brands in the extensive Beam Global portfolio in a responsible manner to legal purchase age consumers. This global code is intended to complement existing national marketing codes and will act as a guideline in those countries where national codes are less developed. The Code has been implemented immediately in all markets where Beam Global has a presence and will apply to all of the company's beverage alcohol products. In addition, the principles within the code are applicable to all brand advertising (both print and broadcast), consumer communications, trade advertising, promotions (both on- and off-premise), merchandising, brand websites and direct marketing, point-of-sale materials, brand innovation, consumer planning and research, consumer public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , events, sponsorship activities and product placement. "As a leading spirits and wine company with a significant global presence, Beam Global is dedicated to marketing our products responsibly," stated Rory Finlay, global chief marketing officer, Beam Global Spirits & Wine. "We pride ourselves on having built a strong team of marketers and the Beam Global Spirits & Wine Marketing Code of Practice will act as a powerful tool in our ongoing efforts to comply with the highest standards of marketing and advertising practices." The Beam Global Spirits & Wine Marketing Code of Practice complements all local laws under which Beam Global products are sold. The Code was implemented beginning January 2007 for all Beam Global employees and partners including Beam Global's advertising, licensing and communications partners. All Beam Global marketing personnel are being trained in the specifics of the Code. The code is available on the Beam Global Spirits & Wine website for its drink smart[R] social responsibility platform, www.drinksmart.com. "Building brands people want to talk about" About Beam Global Spirits & Wine Beam Global Spirits & Wine, Inc. is the fourth largest premium spirits company in the world. With nine of the world's top-100 premium spirits in its portfolio, the company's brands hold global and national leadership positions in key categories, including Jim Beam Jim Beam is a brand of bourbon whiskey, distilled in Clermont, Kentucky. This brand of whiskey has been distilled since 1795. The Jim Beam brand is owned by Beam Global Spirits & Wine, which is in turn owned by holding company Fortune Brands. [R] bourbon; Canadian Club This article refers to the Canadian Club brand of whisky. For the Toronto club which hears speeches from prominent individuals, see Canadian Club of Toronto. [R] Canadian whisky Canadian whisky is whisky made in Canada; by law it must be aged there at least three years[1] in a wooden barrel of not greater than 700 L capacity[2]. ; Courvoisier[R] cognac; Laphroaig[R] Scotch; Sauza[R] tequila; Larios[R] gin; Whisky DYC DYC Division of Youth Corrections DYC Diocesan Youth Council DYC Destilerías Y Crianza (Spanish whiskey) DYC Direct Yaw Moment Control [R]; Teacher's[R] Scotch; and DeKuyper[R] cordials. The portfolio also includes Maker's Mark Maker's Mark is a hand crafted small batch type of bourbon whisky distilled in Loretto, Kentucky. When the famous T.W. Samuels family of distilling sold their distillery and their trademarks in the 1950s, those members of the family who wished to continue in the business [R] bourbon, Knob Creek Knob Creek can refer to:
Liqueurs are distinct from flavored liquors, fruit brandy and eau de vie which contain no sugar. Most liqueurs range between 15 and 70 percent alcohol by volume. . Beam Wine Estates is a top-five super-premium wine company in the U.S., featuring Clos du Bois[R], the number two super-premium U.S. wine brand, and the award-winning Geyser geyser (gī`zər) [Icel.], hot spring from which water and steam are ejected periodically to heights ranging from a few to several hundred feet. Peak[R] wines. Beam Global Spirits & Wine, Inc. is part of Fortune Brands, Inc. (NYSE:FO), a leading consumer brands company with annual sales exceeding $8 billion. For more information on Beam Global Spirits & Wine and the company's sales and distribution partners, please visit www.beamglobal.com. [c] 2007 Beam Global Spirits & Wine, Inc., Deerfield, IL. |
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