Beam Global Spirits & Wine, Inc. Commends the Work of The Century Council During Alcohol Awareness Month.Organization Dedicated to Fighting Drunk Driving and Underage Drinking Launches Multiple Programs across the Country in April DEERFIELD, Ill. -- Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE NYSE See: New York Stock Exchange :FO)], a global leader in premium spirits and wine, is pleased to support The Century Council in their launch of multiple programs throughout April, Alcohol Awareness Month. The Century Council, a not-for-profit funded by distillers and dedicated to fighting drunk driving and underage drinking, launched its second annual safe prom campaign using text messaging Sending short messages to a smartphone, pager, PDA or other handheld device. Text messaging implies sending short messages generally no more than a couple of hundred characters in length. as a creative way to remind teens to make smart decisions and not to drink alcohol during prom night or throughout the year. In addition to the safe prom program, The Century Council announced the launch of several programs throughout the country: * "Cops in Shops Cops in Shops is an alcohol law enforcement program in the United States in which undercover police officers work with participating alcoholic beverage retailers. The purpose of the program is to discourage minors and adults under the age of 21 from buying alcohol. [R]" was unveiled in Mount Pleasant, South Carolina Mount Pleasant is a suburban town in the metropolitan area of Charleston, South Carolina, located in Charleston County. It is the fifth largest city in South Carolina. As of 2006, the town had an estimated population of 59,113. As defined by the U.S. on April 2, bringing law enforcement officials and retailers together in the fight against underage purchasing of alcohol for minors. * Representative Howard Coble (R-NC) and soccer player Siri Mullinix were in Greensboro, North Carolina “Greensboro” redirects here. For other uses, see Greensboro (disambiguation). Greensboro, North Carolina (IPA: [ɡɹiːnsbʌɹəʊ]) is a city in the U.S. state of North Carolina. to support the launch of the Century Council's "Girl Talk". The program was also launched in Nashua and Manchester, New Hampshire This article is about the city in New Hampshire. For other uses, see Manchester (disambiguation). Manchester is the largest city in the U.S. state of New Hampshire and the largest city of northern New England, an area composed of Vermont, New Hampshire and Maine. on April 13 with the support of Attorney General Kelly A. Ayotte. "Girl Talk" is a program for mothers and daughters to prevent underage drinking. * Representative Michael Ferguson (R-NJ) was in Skillman, New Jersey Skillman is an unincorporated area within Montgomery Township in Somerset County, New Jersey, United States. The area is served as United States Postal Service ZIP Code 08558. As of the United States 2000 Census, the population for ZIP Code Tabulation Area 08558 was 5,202. on April 12 to support the launch of "Ask, Listen, Learn," a program that helps parents have effective conversations about alcohol with their kids. * Colorado Attorney General, John Suthers, joined The Century Council in Colorado Springs, Colorado The City of Colorado Springs is the second most populous city (after Denver) in the state of Colorado and the 48th most populous city in the United States.[4] The city is the county seat of El Paso County. on April 17 to continue the "We Don't Serve Teens" campaign launched in Denver earlier this year. The "We Don't Serve Teens" initiative informs adults that providing underage youth with alcohol is unsafe, illegal and irresponsible. * Speaking to local communities throughout the country, Brandon Silveria shares his tragic story of drunk driving and underage drinking with the "Brandon Tells His Story" program. This program was launched in Hilton Head, South Carolina South Carolina, state of the SE United States. It is bordered by North Carolina (N), the Atlantic Ocean (SE), and Georgia (SW). Facts and Figures Area, 31,055 sq mi (80,432 sq km). Pop. (2000) 4,012,012, a 15. on April 4, China Grove, North Carolina China Grove is a town in Rowan County, North Carolina, United States. The population was 3,616 at the 2000 census. The town is located just north of Kannapolis, NC and south of Salisbury, NC. on April 16 and Fishers, Indiana on April 17. Indiana Attorney General, Steve Carter, joined Brandon and his father, Tony, in Fishers, Indiana where "Tony's Tips" was also launched. Brandon shared his lifesaving story in Atlanta, Georgia on April 19 with the support of Georgia Attorney General Thurbert E. Baker. Finally, "Brandon Tells His Story" was also launched in Hamilton, New Jersey beginning April 23 with the help of New Jersey Attorney General Stuart Rabner. "We are committed to supporting The Century Council in their work educating communities about the dangers of drunk driving and underage drinking," stated Chris Swonger, senior vice president of corporate affairs, Beam Global Spirits & Wine. "The Century Council continues to share valuable programs for youth, parents and communities throughout the country. Beam Global is pleased to work with The Century Council and support programs that help start the dialog that parents should have with their kids." Beam Global Spirits & Wine has an extensive history of supporting programs that help fight drunk driving and underage drinking. Through its drink smart[R] responsibility platform, Beam Global educates consumers on how to make responsible decisions about alcohol and reminds them of these basic principles 1) if you're under 21, don't drink; 2) if you're of legal purchase age and choose to drink, do so in moderation; 3) never drive drunk and 4) if you can't drink responsibly, don't drink at all. Beam Global helps fund The Century Council and supported The Century Council's "Alcohol 101 Plus" and "65 percent" programs throughout the country in 2006. Beam Global made donations to the Michael Andretti Foundation and Robby Gordon Motorsports Robby Gordon Motorsports is a NASCAR Nextel Cup Series Team. It fields the #7 Jim Beam/Menards Ford Fusion for Robby Gordon. It is based in Huntersville, North Carolina and is owned by Gordon and heavily supported by John Menard, Jr. to fund alcohol education programs. About Beam Global Spirits & Wine: Inspiring conversations around the world, Beam Global Spirits & Wine, Inc., is building brands people want to talk about. Consumers from all corners of the globe call for our brands, including Jim Beam[R] Bourbon, Sauza[R] Tequila, Canadian Club[R] Whisky, Courvoisier[R] Cognac, Maker's Mark[R] Bourbon, Laphroaig[R] Scotch Whisky, Larios[R] Gin, Whisky DYC DYC Division of Youth Corrections DYC Diocesan Youth Council DYC Destilerías Y Crianza (Spanish whiskey) DYC Direct Yaw Moment Control [R], Teacher's[R] Whisky, DeKuyper[R] Liqueurs Liqueurs are high-alcohol, high-sugar beverages with added flavorings usually derived from herbs, fruits, or nuts. Liqueurs are distinct from flavored liquors, fruit brandy and eau de vie which contain no sugar. Most liqueurs range between 15 and 70 percent alcohol by volume. , Knob Creek[R] Bourbon, Starbucks Liqueurs[TM] and Clos du Bois[R] Wines. Beam Global Spirits & Wine is part of Fortune Brands Inc. (NYSE:FO), a leading consumer brands company with annual sales exceeding $8 billion. For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com. (c) 2007 Beam Global Spirits & Wine, Inc., Deerfield, IL |
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