Beam Global Spirits & Wine, Inc. Commends the Launch of "We Don't Serve Teens Week".Industry Unites to Support Federal Campaign Aimed at Preventing Underage Drinking DEERFIELD, Ill. -- Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE NYSE See: New York Stock Exchange :FO)], a global leader in premium spirits and wine, is honored to support the federal government's "We Don't Serve Teens Week," a week-long campaign aimed at preventing underage drinking and reminding adults that most teens get alcohol from family and friends. In addition to supporting industry efforts through the Distilled Spirits Council of the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and The Century Council, Beam Global is working with several partners to deliver the "We Don't Serve Teens" message. The "We Don't Serve Teens" campaign provides adults information about teen drinking, how to reduce teens' access to alcohol and practical tips on talking to Noun 1. talking to - a lengthy rebuke; "a good lecture was my father's idea of discipline"; "the teacher gave him a talking to" lecture, speech rebuke, reprehension, reprimand, reproof, reproval - an act or expression of criticism and censure; "he had to teens about alcohol. It also reminds adults that providing alcohol to those who are not of legal purchase age is unsafe, illegal and irresponsible. Beam Global joins federal and state government leaders, state attorneys general, media organizations, community groups and other companies within the distilled spirits industry in supporting this initiative through donating advertising space, running public service announcements, and displaying and distributing free materials to encourage adults to visit the campaign website, www.dontserveteens.com. "As students return to school, it is important that parents keep them safe by not allowing underage drinking," stated Chris Swonger, senior vice president of corporate affairs, Beam Global Spirits & Wine. "Beam Global is committed to keeping our products out of the hands of those who are not of legal purchase age. We strongly support 'We Don't Serve Teens' and hope that parents and other adults get the message that providing alcohol to teens is not only illegal, but also dangerous." In addition, Beam Global and its media buying partner, Zenith Optimedia, have secured donated time for "We Don't Serve Teens" public service radio announcements in 10 major radio markets. Beam Global Spirits & Wine has an extensive history of supporting programs that help fight drunk driving and underage drinking. Through its drink smart[R] responsibility platform, Beam Global underscores the importance of making responsible decisions about alcohol with a reminder of these basic principles 1) if you're under 21, don't drink; 2) if you're of legal purchase age and choose to drink, do so in moderation; 3) never drive drunk and 4) if you can't drink responsibly, don't drink at all. Beam Global has also taken drunk driving prevention to a new level with an innovative partnership. Beam has joined forces with the National Association of Drug Court Professionals to launch the National Center for DWI Courts DWI courts (sometimes called DUI courts) use substance-abuse interventions and treatment with defendants who plead guilty of driving while intoxicated or impaired. Not every DWI offender is alcoholic, but most hard core repeat offenders are alcohol dependent. (NCDC), which focuses solely on hard core drunk driving offenders. Hardcore drunk drivers cause a disproportionate share of alcohol related traffic fatalities and are the most dangerous individuals on our roads. DWI Courts and the Judges that support them are on the frontline in our fight to eliminate drunk driving. NCDC raises awareness about the effectiveness of DWI Courts and provides training and research to court personnel as DWI Courts are launched throughout the country. About Beam Global Spirits & Wine: Inspiring conversations around the world, Beam Global Spirits & Wine, Inc., is building brands people want to talk about. Consumers from all corners of the globe call for our brands, including Jim Beam Jim Beam is a brand of bourbon whiskey, distilled in Clermont, Kentucky. This brand of whiskey has been distilled since 1795. The Jim Beam brand is owned by Beam Global Spirits & Wine, which is in turn owned by holding company Fortune Brands. [R] Bourbon, Sauza[R] Tequila, Canadian Club This article refers to the Canadian Club brand of whisky. For the Toronto club which hears speeches from prominent individuals, see Canadian Club of Toronto. [R] Whisky, Courvoisier[R] Cognac, Maker's Mark Maker's Mark is a hand crafted small batch type of bourbon whisky distilled in Loretto, Kentucky. When the famous T.W. Samuels family of distilling sold their distillery and their trademarks in the 1950s, those members of the family who wished to continue in the business [R] Bourbon, Laphroaig[R] Scotch Whisky Scotch whisky n. A whiskey distilled in Scotland from malted barley. Noun 1. Scotch whisky - whiskey distilled in Scotland; especially whiskey made from malted barley in a pot still , Larios[R] Gin, Whisky DYC DYC Division of Youth Corrections DYC Diocesan Youth Council DYC Destilerías Y Crianza (Spanish whiskey) DYC Direct Yaw Moment Control [R], Teacher's[R] Whisky, DeKuyper[R] Liqueurs Liqueurs are high-alcohol, high-sugar beverages with added flavorings usually derived from herbs, fruits, or nuts. Liqueurs are distinct from flavored liquors, fruit brandy and eau de vie which contain no sugar. Most liqueurs range between 15 and 70 percent alcohol by volume. , Knob Creek Knob Creek can refer to:
(c) 2007 Beam Global Spirits & Wine, Inc., Deerfield, IL |
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