Beam Global Spirits & Wine, Inc. Commends the Century Council's "We Don't Serve Teens" Program.Awareness Campaign Aimed to Prevent Underage Drinking DEERFIELD, Ill. -- Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE NYSE See: New York Stock Exchange :FO)], a global leader in premium spirits and wine, supports the launch today in Oregon of the "We Don't Serve Teens" program. The initiative was developed by The Federal Trade Commission and The Century Council, a not-for-profit funded by distillers dedicated to fighting drunk driving and underage drinking, to inform adults that providing underage youth with alcohol is unsafe, illegal and irresponsible. As a part of this campaign to continue educating adults about the dangers of underage drinking, The Century Council will distribute point of purchase materials to retailers and community organizations. The campaign includes television and radio public service announcements, a print ad, lapel pins, cold case stickers, register signs and posters for local communities to use in their effort. "We are committed to educating communities about the hazards of drunk driving and underage drinking," stated Sarah Devaney, director of public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , Beam Global Spirits & Wine. "The Century Council is a valuable resource in combating drunk driving and underage drinking. We are pleased to work with The Century Council and support programs that help start the dialog that parents should have with their children." Beam Global Spirits & Wine has an extensive history of supporting programs that help fight drunk driving and underage drinking. Through its drink smart[R] responsibility platform, Beam Global educates consumers on how to make responsible decisions about alcohol and reminds them of these basic principles 1) if you're under 21, don't drink; 2) if you're of legal purchase age and choose to drink, do so in moderation; and 3) never drive drunk. Beam Global helps fund The Century Council and supported The Century Council's "Alcohol 101 Plus" and "65 percent" programs throughout the country in 2006. Beam Global made donations to the Michael Andretti Michael Mario Andretti (born October 5, 1962 in Bethlehem, Pennsylvania) is an American retired CART and Formula One driver with Italian heritage. He now co-owns the Andretti Green Racing team in the Indy Racing League. Foundation and Robby Gordon Motorsports Robby Gordon Motorsports is a NASCAR Nextel Cup Series Team. It fields the #7 Jim Beam/Menards Ford Fusion for Robby Gordon. It is based in Huntersville, North Carolina and is owned by Gordon and heavily supported by John Menard, Jr. to fund alcohol education programs. About Beam Global Spirits & Wine Beam Global Spirits & Wine, Inc. is the fourth largest premium spirits company in the world. With nine of the world's top-100 premium spirits in its portfolio, the company's brands hold global and national leadership positions in key categories, including Jim Beam Jim Beam is a brand of bourbon whiskey, distilled in Clermont, Kentucky. This brand of whiskey has been distilled since 1795. The Jim Beam brand is owned by Beam Global Spirits & Wine, which is in turn owned by holding company Fortune Brands. [R] bourbon; Canadian Club This article refers to the Canadian Club brand of whisky. For the Toronto club which hears speeches from prominent individuals, see Canadian Club of Toronto. [R] Canadian whisky; Courvoisier[R] cognac; Laphroaig[R] Scotch; Sauza[R] tequila; Larios[R] gin; Whisky DYC DYC Division of Youth Corrections DYC Diocesan Youth Council DYC DestilerĂas Y Crianza (Spanish whiskey) DYC Direct Yaw Moment Control [R]; Teacher's[R] Scotch; and DeKuyper[R] cordials. The portfolio also includes Maker's Mark[R] bourbon, Knob Creek[R] bourbon and The Small Batch Bourbon Collection[R], and Starbucks[TM] Liqueurs Liqueurs are high-alcohol, high-sugar beverages with added flavorings usually derived from herbs, fruits, or nuts. Liqueurs are distinct from flavored liquors, fruit brandy and eau de vie which contain no sugar. Most liqueurs range between 15 and 70 percent alcohol by volume. . Beam Wine Estates is a top-five super-premium wine company in the U.S., featuring Clos du Bois[R], the number two super-premium U.S. wine brand, and the award-winning Geyser geyser (gī`zər) [Icel.], hot spring from which water and steam are ejected periodically to heights ranging from a few to several hundred feet. Peak[R] wines. Beam Global Spirits & Wine, Inc. is part of Fortune Brands, Inc. (NYSE:FO), a leading consumer brands company with annual sales exceeding $8 billion. For more information on Beam Global Spirits & Wine and the company's sales and distribution partners, please visit www.beamglobal.com. [c] 2007 Beam Global Spirits & Wine, Inc., Deerfield, IL. |
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