Printer Friendly
The Free Library
4,550,278 articles and books
Member login
User name  
Password 
 
Join us Forgot password?

Beam Global Spirits & Wine, Inc. Commends the Century Council's "We Don't Serve Teens" Program.


Awareness Campaign Aimed to Prevent Underage Drinking

DEERFIELD, Ill. -- Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE:FO)], a global leader in premium spirits and wine, supports the launch today in Michigan of the "We Don't Serve Teens" program. The initiative was developed by The Federal Trade Commission and The Century Council, a not-for-profit funded by distillers dedicated to fighting drunk driving and underage drinking, to inform adults that providing underage youth with alcohol is unsafe, illegal and irresponsible.

As a part of this campaign to continue educating adults about the dangers of underage drinking, The Century Council will distribute point of purchase materials to retailers and community organizations. The campaign includes television and radio public service announcements, a print ad, lapel pins, cold case stickers, register signs and posters for local communities to use in their effort.

"We are committed to educating communities about the hazards of drunk driving and underage drinking," stated Chris Swonger, senior vice president of corporate affairs, Beam Global Spirits & Wine. "The Century Council is a valuable resource in combating drunk driving and underage drinking. We are pleased to work with The Century Council and support programs that help start the dialog that parents should have with their children."

Beam Global Spirits & Wine has an extensive history of supporting programs that help fight drunk driving and underage drinking. Through its drink smart[R] responsibility platform, Beam Global educates consumers on how to make responsible decisions about alcohol and reminds them of these basic principles 1) if you're under 21, don't drink; 2) if you're of legal purchase age and choose to drink, do so in moderation; and 3) never drive drunk. Beam Global helps fund The Century Council and supported The Century Council's "Alcohol 101 Plus" and "65 percent" programs throughout the country in 2006. Beam Global made donations to the Michael Andretti Foundation and Robby Gordon Motorsports to fund alcohol education programs.

About Beam Global Spirits & Wine

Beam Global Spirits & Wine, Inc. is the fourth largest premium spirits company in the world. With nine of the world's top-100 premium spirits in its portfolio, the company's brands hold global and national leadership positions in key categories, including Jim Beam[R] bourbon Bourbon (brbôN`), European royal family, originally of France; a cadet branch of the Capetian dynasty. One branch of the Bourbons occupies the modern Spanish throne, and other branches ruled the Two Sicilies and Parma.; Canadian Club[R] Canadian whisky; Courvoisier[R] cognac; Laphroaig[R] Scotch; Sauza[R] tequila; Larios[R] gin; Whisky DYC[R]; Teacher's[R] Scotch; and DeKuyper[R] cordials. The portfolio also includes Maker's Mark[R] bourbon, Knob Creek[R] bourbon and The Small Batch Bourbon Collection[R], and Starbucks[TM] Liqueurs. Beam Wine Estates is a top-five super-premium wine company in the U.S., featuring Clos du Bois[R], the number two super-premium U.S. wine brand, and the award-winning Geyser Peak[R] wines. Beam Global Spirits & Wine, Inc. is part of Fortune Brands, Inc. (NYSE:FO), a leading consumer brands company with annual sales exceeding $8 billion. For more information on Beam Global Spirits & Wine and the company's sales and distribution partners, please visit www.beamglobal.com.

[c] 2007 Beam Global Spirits & Wine, Inc., Deerfield, IL.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Publication:Business Wire
Article Type:Company overview
Date:Feb 12, 2007
Words:503
Previous Article:Union Street Acquisition Corp. Completes Initial Public Offering.
Next Article:JupiterResearch Forecasts US Online Dating Market to Reach $932 million in 2011 Despite User Saturation.
Topics:



Related Articles
PASTOR'S MISSION SIMPLE: TO AID OTHERS.(NEWS)
New glasses reshape beverage sales. (Food & Beverage).(Riedel)
The Michael Andretti Foundation, Beam Global Spirits & Wine, Inc. and Canadian Club(R) Whisky Join Local Organizations to Fight Underage Drinking in...
The Michael Andretti Foundation, Beam Global Spirits & Wine, Inc. and Canadian Club(R) Whisky Join Local Organizations to Fight Underage Drinking in...
The Michael Andretti Foundation, Beam Global Spirits & Wine, Inc. and Canadian Club(R) Whisky Join Local Organizations to Fight Underage Drinking in...
The Michael Andretti Foundation, Beam Global Spirits & Wine, Inc. and Canadian Club(R) Whisky Join Local Organizations to Fight Underage Drinking in...
Beam Global Spirits & Wine, Inc. Commends the Century Council's "We Don't Serve Teens" Program.(Company overview)
Beam Global Spirits & Wine, Inc. Commends the Century Council's "We Don't Serve Teens" Program.(Company overview)
Beam Global Spirits & Wine, Inc. Commends The Century Council Launch of "Ask, Listen, Learn".(Company overview)
Beam Global Spirits & Wine, Inc. Commends the Work of The Century Council During Alcohol Awareness Month.

Terms of use | Copyright © 2008 Farlex, Inc. | Feedback | For webmasters | Submit articles