Beam Global Launches www.americasnativespirit.com In Honor of "National Bourbon Heritage Month".Company Celebrates Bourbon's Tradition of Family Heritage, Craftsmanship and its Unique Place in American History DEERFIELD, Ill. -- Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE NYSE See: New York Stock Exchange :FO)], a global leader in premium spirits and wine, commemorates September as "National Bourbon Heritage Month National Bourbon Heritage Month is an observance in the United States that calls for celebration of bourbon as America's "Native Spirit". On August 2, 2007, the US Senate declared September 2007 as "National Bourbon Heritage Month. " by launching www.americasnativespirit.com - an interactive tour of America's indigenous spirit and its unique link to more than 200 years of American history. The "America's Native Spirit" website features bourbon-inspired cocktail and culinary recipes, tips on how to taste and savor bourbon, and a step-by-step description of how bourbon whiskey Some of the information in this article may not be verified by . It should be checked for inaccuracies and modified to cite reliable sources. Bourbon is an American form of whiskey named for Bourbon County, Kentucky. is made. Beam Global will announce a number of initiatives throughout September to help retailers and consumers celebrate the history, tradition and American craftsmanship of bourbon. The company has also introduced customized advertising in USA Today USA Today National U.S. daily general-interest newspaper, the first of its kind. Launched in 1982 by Allen Neuharth, head of the Gannett newspaper chain, it reached a circulation of one million within a year and surpassed two million in the 1990s. and other media outlets, as well as rolled out point-of-sale materials and scheduled educational tastings honoring "America's Native Spirit." In honor of the Senate resolution, Beam Global encourages those legal purchase age consumers who enjoy bourbon to do so responsibly and in moderation. "It is a testament to 'America's Native Spirit' that the U.S. Senate has recognized September as National Bourbon Heritage Month. On behalf of the world's number one bourbon producer, Beam Global is proud of our bourbon portfolio and the unique role bourbon has played in the history of our country," said Jim Clerkin, president, Beam Global Spirits & Wine, North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . Beam Global, the world's number one bourbon producer, owns several of the world's iconic bourbons including: * The number one-selling bourbon in the world Jim Beam Jim Beam is a brand of bourbon whiskey, distilled in Clermont, Kentucky. This brand of whiskey has been distilled since 1795. The Jim Beam brand is owned by Beam Global Spirits & Wine, which is in turn owned by holding company Fortune Brands. [R] Kentucky Straight Bourbon Whiskey, * The number one ultra-premium, Knob Creek Knob Creek can refer to:
* Maker's Mark Maker's Mark is a hand crafted small batch type of bourbon whisky distilled in Loretto, Kentucky. When the famous T.W. Samuels family of distilling sold their distillery and their trademarks in the 1950s, those members of the family who wished to continue in the business [R], the number one-selling super-premium bourbon brand. In addition, Beam Global's bourbon portfolio extends to niche brands such as Jacob's Well[R], Bourbon deLuxe, Old Crow
Old Crow is supposedly named in honor of Dr. James C. [R], Old Grand-Dad[R], and Old Taylor. As Americans offer a toast to bourbon, there are number of educational materials and iconic American cocktails featured on www.americasnativespirit.com including: Kentucky Coffee 1 part Maker's Mark(R) 1 part Starbucks(R) Cream Liqueur Splash of Frangelico(R) Liqueur Hot fresh coffee Whipped Cream Whiskey Sour 1 1/2 parts Knob Creek (R) 1 part Lemon Juice Half teaspoon of sugar Broken Leg 1 1/2 parts Jim Beam (R) 4 1/2 parts hot apple juice Lemon wedge Cinnamon stick Kentucky Margarita 1 1/4 parts Jim Beam(R) Splash of DeKuyper(R) Triple Sec Splash of sour mix Ice Hob Nob 2 parts Knob Creek(R) 1 part DeKuyper(R) Pucker(R) Sour Apple Schnapps Splash of cranberry juice Kentucky Bourbon Festival The Kentucky Bourbon Festival is a weeklong event consisting of more than thirty events in Bardstown, Kentucky, United States, dedicated to celebrating the history and art of distilling bourbon whiskey. Is Around the Corner The city of Bardstown and nearly a dozen Kentucky distilleries are preparing to host the 16th annual Kentucky Bourbon Festival, which celebrates the craft and heritage of bourbon every September. Since 1776, the people of Bardstown, Kentucky have been making bourbon. Their dedication to the fine art of distilling eventually gave Bardstown the title of Bourbon Capital of the World. This year visitors from more than 13 countries will head to Kentucky from September 11th-16th to sip bourbon and savor a piece of American history. About Beam Global Spirits & Wine: Inspiring conversations around the world, Beam Global Spirits & Wine, Inc., is building brands people want to talk about. Consumers from all corners of the globe call for our brands, including Jim Beam[R] Bourbon, Sauza[R] Tequila, Canadian Club[R] Whisky, Courvoisier[R] Cognac, Maker's Mark[R] Bourbon, Laphroaig[R] Scotch Whisky, Larios[R] Gin, Whisky DYC DYC Division of Youth Corrections DYC Diocesan Youth Council DYC Destilerías Y Crianza (Spanish whiskey) DYC Direct Yaw Moment Control [R], Teacher's[R] Whisky, DeKuyper[R] Liqueurs Liqueurs are high-alcohol, high-sugar beverages with added flavorings usually derived from herbs, fruits, or nuts. Liqueurs are distinct from flavored liquors, fruit brandy and eau de vie which contain no sugar. Most liqueurs range between 15 and 70 percent alcohol by volume. , Knob Creek[R] Bourbon, Starbucks[TM] Liqueurs and Clos du Bois[R] Wines. Beam Global Spirits & Wine is part of Fortune Brands Inc. (NYSE:FO), a leading consumer brands company with annual sales exceeding $8 billion. For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com. (c) 2007 Beam Global Spirits & Wine, Inc., Deerfield, IL. |
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