BeaconEye Institute Strengthens Business Development Team - July Number of Procedures More Than 70% Increased Over June.

TORONTO--(BUSINESS WIRE)--Aug. 7, 1997--BeaconEye Inc. (BEY-T), which operates as Beacon Eye Institute ("Beacon"), welcomes Terry O'Brien as its new Executive Vice President and Chief Operating Officer.

O'Brien will maintain offices in Beacon's U.S. headquarters in Fort Worth where he will be responsible for Beacon's network of laser vision correction centers including operations and marketing and advertising.

O'Brien's prior experience includes seven years with Frito-Lay where he recently oversaw the creation of a new National Sales department focused on consulting with top retailers nationwide. Prior to that, he managed National Marketing for one of Frito-Lay's most profitable channels before going on to lead Sales and Operations in Los Angeles. In addition, O'Brien has an extensive background in Operations, Planning and Finance through management positions with General Electric and Corning Glass Works. O'Brien earned a Bachelor's degree in Mechanical Engineering at Clarkson University and a Master's degree in Business Administration at The Wharton School, University of Pennsylvania.

"Terry has extensive knowledge of Consumer Advertising, Marketing, and Brand Development," said Beacon Chairman and CEO, Keith Moore. "His skills and experience in communications and team building come to Beacon at an opportune time, as volumes increase and as we introduce LASIK services in our facilities."

Moore noted, "The number of procedures performed in July was more than 70 percent increased over the prior month. Our Beacon team is excited about the progress and the generally increased level of interest in laser vision correction being expressed by both consumers and eye care professionals."

Beacon provides facilities and services for the performance of laser vision correction including Laser-PRK (TM), or photorefractive keratectomy, and LASIK, or laser-assisted in situ keratomileusis. Both procedures are performed with an excimer laser which generates ultraviolet light for reshaping the cornea of the eye to correct nearsightedness, farsightedness, and astigmatism and improve natural vision reducing the need to wear glasses or contact lenses.

Beacon's laser vision correction centers are located in Toronto, Ontario; San Antonio, Austin, Dallas/Fort Worth, and Houston, Texas; Denver, Colorado; Fort Lauderdale and Tampa, Florida; Atlanta, Georgia; and Irvine, California. Further expansion is planned as the market for laser vision correction continues to grow. Visit the Beacon web site at www.beaconeye.com for a comprehensive view of the company and laser vision correction.

CONTACT: Beacon Eye Institute, Toronto

Keith Moore, 905/897-7161

Fax: [phone]

e-mail: [e-mail]