Beacon Communications Announces Availability of Comparative Branding Data At www.beaconpr.com.Business Editors DANVILLE Danville. 1 City (1990 pop. 33,828), seat of Vermilion co., E Ill., on the Vermilion River at the Ind. line; inc. 1839. It is a commercial and industrial center in a dairy, farm, and coal area. , Calif.--(BUSINESS WIRE)--April 4, 2001 Brandscale(TM) Database to Help Marketing Executives Identify Branding Improvement Opportunities Beacon Beacon, city (1990 pop. 13,243), Dutchess co., SE N.Y., on the E bank of the Hudson River; settled 1663, inc. in 1913 when Fishkill Landing and Matteawan villages were united. Communications, a business-to-business  This article or section needs copy editing for grammar, style, cohesion, tone and/or spelling.You can assist by [ editing it] now. public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most and marketing strategy firm today announced the availability of comparative branding data at its website, www.beaconpr.com. Via the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the , a company from any industry can now submit key components of their marketing and sales messaging, have it compared to the Brandscale database of top performing companies, and receive a free report on how their company measures up. "Brandscale is a diagnostic marketing tool designed to help companies identify strategies to improve their story. It is one of the ways we have been routinely delivering value and results to our customers" indicated Myla Wagner, West Coast Managing Partner. "Brandscale is powerful enough to help organizations identify very specific areas for improvement in their marketing story. Translated, this can mean increasing the effectiveness of marketing and sales programs to get results--whether it's more leads, more customers, or more sales." "The data points and rating scale used in the Brandscale database have been tested with top performing companies across a wide range of industries" said Joseph Combs, a West Coast Partner in the firm. There is strong correlation between top performing companies and high scores on Brandscale's key measures. Conversely con·verse 1 intr.v. con·versed, con·vers·ing, con·vers·es 1. To engage in a spoken exchange of thoughts, ideas, or feelings; talk. See Synonyms at speak. 2. , companies with poor market performance tend to cluster around much lower scores. We've found that Brandscale analysis is very useful when we are working to help our clients improve their marketing story, particularly in determining whether key message elements are missing. Now, it's available for everyone." About Beacon Communications Founded in 1990, Beacon Communications is a leading business-to-business public relations and marketing firm for organizations who seek to reach top-level executive audiences in order to develop business. The firm has offices in Chicago and San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden . Its clients include early stage technology companies to the Fortune 100. For more information about Beacon Communications, its products and services, visit www.beaconpr.com. |
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