Beacon Awards and Showcase to Recognize Brilliance at NorCal Business Marketing Association Special Event; Award Winners to Be Announced Sept. 24, 2003.Business Editors SAN JOSE San Jose, city, United States San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850. , Calif.--(BUSINESS WIRE)--Sept. 12, 2003 The Northern California Northern California, sometimes referred to as NorCal, is the northern portion of the U.S. state of California. The region contains the San Francisco Bay Area, the state capital, Sacramento; as well as the substantial natural beauty of the redwood forests, the northern Business Marketing Association (NorCal BMA BMA British Medical Association. ) will present awards for the best in business-to-business marketing at its Beacon Awards and Showcase event on Sept. 24, 2003. All B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G. B2B - business to business marketing professionals are invited to attend the second annual gala luncheon to be held at the Pacific Athletic Club in Redwood City Redwood City, city (1990 pop. 66,072), seat of San Mateo co., W Calif., on San Francisco Bay; inc. 1868. Manufactures include commmunications, electrical, electronic, and medical equipment. . The Beacon Awards is the only awards program in the Bay Area that recognizes B2B marketing excellence. The upcoming event will honor marketing professionals with gold, silver, and bronze-level awards for work that demonstrates superior strategy and execution in 15 categories ranging from e-media to total communications programs. The award-winning entries will be on display in a gallery-style exhibition offering guests a chance to not only view the best creative work in the region, but also to stimulate their own ideas, find new marketing suppliers, and network with each other. During the luncheon portion of the program, the Beacon awards will be presented by Rick Kean, executive director of International BMA. Kean has published numerous articles and is a frequent speaker on B2B marketing and communications subjects. Kean was named recently to B-to-B Magazine's annual list of "Who's Who Who’s Who biographical dictionary of notable living people. [Am. Hist.: Hart, 922] See : Fame in B-to-B." He received his communications degree from Southern Illinois University Southern Illinois University, main campus at Carbondale; state supported; coeducational; est. 1869, opened 1874 as a normal school, renamed 1947. It has a center for archaeological investigation and a fisheries research laboratory. There is also a campus at Edwardsville. , and has earned the Certified Business Communicator credential, a professional designation that recognizes knowledge and professional conduct in the field of B2B marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales . He serves currently as a visiting professor of Integrated Marketing Communications Integrated Marketing Communications Definition The American Marketing Association suggests that integrated marketing communications (IMC) is “a planning process designed to assure that all contacts received by a customer or prospect for a product, service, or at Roosevelt University. The Beacon Awards luncheon will also feature souvenir wine glasses (available for purchase), a raffle with valuable gifts, and live music. For more details and to register to attend the Beacon Awards and Showcase, call 650-631-4BMA (4262) or visit www.norcalbma.org. Cost for BMA members is $40, non-members $55. A $5.00 surcharge will apply to reservations made after September 15. Space is limited. Attendees will receive a complimentary CD containing the Beacon Award-winning entries. The 2003 Beacon Awards and Showcase is being sponsored by Clark Creative Group, PrintWorx, Precise Mailing, Professional Exhibits & Graphics, Absolute Media, JP Graphics, Pacific Athletic Club, Cadence, ShowValue, Brutocao Cellars School House Plaza, Fetzer Vineyards and Roederer Estate. About NorCal BMA Northern California Business Marketing Association (NorCal BMA) is the only professional association in Northern California dedicated to serving the educational and career development needs of business-to-business marketers and their partner suppliers. NorCal BMA is a not-for-profit organization. For more information about NorCal BMA, please visit http://www.norcalbma.org/. Editors' note: Members of the press are invited to attend the Beacon Awards and Showcase at no charge; please register by calling Kathy Keller at 408-323-4238. |
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