Beachport Entertainment to acquire Russ Potts Productions; Company is Number One Sports Event Marketing Firm in Western Hemisphere.

LOS ANGELES--(BUSINESS WIRE)--March 3, 1997--Beachport Entertainment Corp. (NASDAQ BB:BPRT) announced today that it has entered into a definitive agreement to acquire 100% of Russ Potts Productions, Inc. ("Potts"), a privately-held sporting events and marketing firm headquartered in Winchester, Va.

Beachport will pay an undisclosed combination of stock and cash in addition to an earnout provision for the next three years. Potts has recorded consistent, significant positive operating cash flow for the past 10 years of operations. The company promotes an average of 23 sporting events per year. Certain payments have already been made to Potts and the deal is expected to close within the next 30 days.

Potts was formed in 1982 and has become one of the most successful promoters of major sports events in the United States. Potts consults to and promotes events for the NBA, Major League Baseball, the NFL, the National Hockey League and NCAA basketball and football.

Clients include the Chicago Bulls, Los Angeles Lakers, New York Knicks, Baltimore Orioles, New York Mets, Boston Red Sox, and collegiate teams from Kentucky, LSU, Alabama, Kansas, Oklahoma, Southern California, Indiana, Miami, and Georgetown. Potts maintains current relationships with CBS, NBC, ESPN, Turner Sports, Fox Sports, USA Network and Prime Network Sports.

Potts has 14 separate events scheduled for the remainder of 1997 which include:

-- Four NBA pre-season basketball games featuring such teams as the Lakers, Celtics and Hawks;

-- Seven NCAA college basketball games featuring such teams as Maryland, Villanova, Clemson, Tennessee, LSU and Providence, of which at least two will be nationally televised;

-- Three NCAA college football games of which at least one will be nationally televised;

-- At least one pre-season Major League Baseball game featuring the Tigers vs. Reds; and,

-- The Pro Football Coaches Association Golf Tournament

Russ Potts, President of Russ Potts Productions, Inc. has 32 years of sports marketing experience in professional and college events. He was named the first Sports Promotion Director in the history of college athletics in 1970 at the University of Maryland, where Maryland's basketball teams proceeded to lead the East in attendance for seven consecutive years.

While at U of Maryland, Potts created the first prime time television package in the U.S. and sold the first commercial score board package in NCAA history. Potts went on to become Athletic Director at Southern Methodist University in 1978, where the school went on to break every existing NCAA football attendance increase record, both in season attendance totals and per game average, and produced eight Top 20 ranked NCAA sports teams.

In 1981 Potts became VP of Marketing & Promotions for the Chicago White Sox. Russ Potts was elected Virginia State Senator in January 1992 and reelected for another four year term in 1996.

Over the past 16 years, Potts has promoted some of the nation's outstanding professional and college sporting events, including:

-- Handling the Chicago Bulls exhibition games and setting attendance records in New Orleans, St. Petersburg and Syracuse with crowds of over 30,000 each game;

-- Packaging two of the most prominent college basketball games of all time: 1982 - Georgetown vs. Virginia, featuring Patrick Ewing vs. Ralph Sampson and, 1983 - Kentucky vs. Louisville, the first meeting between the interstate rivals in 61 years;

-- Presenting the LSU vs. Georgetown game in 1989 in the Louisiana SuperDome that set an NCAA record for a single game attendance in college basketball with 66,144 tickets sold;

-- Creating the Black Coaches Association Basketball Classic which in 1996 in the RCA Dome in Indianapolis featuring Kentucky, Indiana, Connecticut and Clemson, and sold over 32,000 tickets producing the largest payday in college basketball history for a doubleheader.

Commenting on the acquisition, Sidney Shlenker, Chairman of Beachport stated, "This acquisition gives Beachport an important diversification within its niche of production and marketing of live events and programming and fits perfectly into our vision for Beachport. The projects and events that Potts has commitments for in 1997 and beyond will provide Beachport with immediate and meaningful additions to both revenues and earnings.

"We also gain another very experienced and proven manager that I greatly respect in Russ Potts, who will complement our team of Barry Mendleson, Linda Azarone, Robert Wussler and myself. Above all, I am most excited about the tremendous synergies we will create. As successful and profitable as Potts has been to date, we believe operating results can be markedly improved by combining our ideas, mutual industry contacts, and financial wherewithal. I have never been more confident and enthusiastic about a transaction."

Beachport Entertainment Corp. develops, produces and distributes a diversified array of live family entertainment, sporting events and television programming.

CONTACT: Beachport Entertainment Corp.

Sidney Shlenker, 310/278-5114

or

Liviakis Financial Communications, Inc.

John Liviakis or Robert B. Prag, 916/448-6084