BeNetSafe Launches Innovative Technology Solution Enabling Parents to Chaperone Kids on Social Networking Sites; New Service Tracks Online Activity on MySpace and Delivers Comprehensive, Timely Reports to Parents' Inbox.

SHERMAN OAKS, Calif. -- BeNetSafe today announced the launch of its Internet-based subscription chaperone service designed for parents to track their kids' online activity within today's popular social networking environments.

The subscription service is initially designed for use with MySpace, the largest social networking site, with plans to roll out applications for monitoring other social networking sites in the near future.

"Trying to monitor our own kids' lives online, we realized the need for a service that provides parents with critical information about what their teens are doing and who they are hanging out with online," said Brad Weber, co-founder and managing director of BeNetSafe. "Our goal is to empower parents by giving them the information they need to guide and protect their teens against online predators."

"We turn the data uncovered via our automated search technology into simple to read reports that demystify postings on a teen's MySpace site, so that parents can easily see if their kids are sharing personal information with strangers and if someone inappropriate is hanging out on their site," added Michael Edelson, co-founder and managing director of BeNetSafe.

Using only minimal information provided by parents about their child, BeNetSafe effectively deconstructs MySpace "profile pages" and delivers easy-to-read reports to parents outlining their kid's online activity directly to their inbox via email or a secure web page on a daily, weekly or monthly basis. With BeNetSafe, parents can help protect their teens from the potentially dangerous and risky behavior that kids are exposed to online by identifying suspicious "friends" and illegal activity on a child's profile page. The service alerts parents if their child sends personal information to a stranger including home address, phone number, and email address. According to the Cox Communication and National Center for Missing and Exploited Children, one in five kids is approached by a predator in the Internet.

"BeNetSafe will be a valuable complement to our ongoing traditional law enforcement efforts to bring online predators to justice," said Philip Rosenthal, an investigator with the Rockland County Sheriff's Department in upstate New York, a board member of the National White Collar Crime Center, and a nationally recognized expert on Internet safety. "It's truly a brave new world for even Net-savvy parents and I am thankful they now have a reliable and effective tool to take charge of their teens' safety on the Internet."

Unlike existing internet site-blocking safety software that many teens can get around, BeNetSafe is an automated Internet-based service that can track teens' activities regardless of the computer they are using. The service saves parents hours of manually searching their kids' online activity and requires minimal computer skills. In addition, BeNetSafe provides a robust resource area for concerned parents including a 24-hour customer support line; comprehensive safety tips; and third-party resources to assist parents if they think their children may be in danger.

Currently available now for MySpace accounts, parents can use BeNetSafe on a monthly basis for $9.95 per month or for a special introductory annual offer of $49.95. The BeNetSafe service will be available to monitor additional social networking sites in the coming weeks.

About BeNetSafe

BeNetSafe is an automated technology search solution and resource center for parents to chaperone their kids online at social networking sites. Founded by two technology veterans with more than 20 years of experience in the software development industry, BeNetSafe is subscription-based and delivers easy-to-read reports to parents on their children's online activity on a daily, weekly or monthly basis. For more information, go to www.benetsafe.com.